This week #MillenniumLive welcomes back Joe DosSantos, the Chief Data & Analytics Officer at Qlik. Joe gives some insight on offensive vs defensive data strategies, the importance of data accessibility, and provides tips on starting your analytics journey. He emphasizes the importance of understanding what your data is, tagging it, organizing it, and making it available to users with the help of automation. Joe notes that businesses need to think of data monetization and value creation in an offensive way as we see Amazon use it, whereas, in the healthcare and banking industries they typically take the more defensive approach. Joe continues with, it’s all about finding the right balance for data and using the data and analytics as a value driver for the company. Qlik’s executive insights center can aid in providing examples of use cases, how customers are using technology to solve problems and how to get started on your data journey.
Watch the video interview below, or listen on Spotify, Apple, Amazon Music, Google Podcasts, or SoundCloud.
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