Is the End of Self Regulation in Data Privacy Here?

  • By Emily French
  • in , ,
  • on August 16, 2019

Now more than ever, people want their data protected. This doesn’t come as a shock given the countless data privacy scares we’ve experienced this year- the FaceApp frenzy, the hacking of 100 Million Capital One credit card accountsthe revelation of Alexa listening and transcribing private conversations, and strangely similarly, Facebook’s recent admittance to using third-parties to transcribe audio messages in their Messenger app. The Advertising Research Foundation recently reported that consumers aren’t enticed by the promise of personalization in exchange for data, and their willingness to give up this information is dropping significantly

Their study showed that compliance to share a home address has dropped from 41% to 31%, while those willing to share an email has dropped from 61% to 54%, and the willingness to share a spouse’s name dropped from 41% to 33%. Participants of the study responded that they understand why user data is of importance for advertising purposes, but aren’t necessarily knowledgeable regarding terminology or more technical tactics, which may further incite anxiety and skepticism when these data breaches do arise. The Advertising Research Foundation’s study implies that consumers are more involved in the discussion of cybersecurity and data privacy, and they’re becoming more wily and selective when it comes to what they’re willing to share. 

Although Facebook’s $5B Fine didn’t hold enough weight to even rock their stock prices, marketers are gearing up for the end times of self-regulation and laissez-faire data policy laws. More than likely, the California Consumer Privacy Act (CCPA) will be set to go into effect starting 2020, which the International Association of Privacy Professionals called, “the most influential privacy law the United States has ever seen.” According to their website, the law is set to accomplish three things:

  1. Protect your right to tell a business not to share or sell your personal information.
  2. Gain control over the personal information that is collected about you.
  3. Hold businesses responsible for safeguarding your personal information.

This law is set to bring about transparency in a more tangible way by allowing users to request information on what specifically was collected, who it was shared with or sold to, and why this information was acquired. It also allows California citizens the right to request deletion of personal information, and even the right to opt-out of their data being sold to third-parties. Given the massive scale of data privacy breaches in recent years, it goes without saying that something needs to change, and the CCPA may be a precursor of what’s to come at the national level. Although programmatic third-party cookies have been the name of the game for many marketers of the last decade, we expect that there will be a shift towards advanced contextualized targeting in a future where data privacy is more distinctly regulated.

Digital Marketing Transformation

With 53% of Marketers planning on adopting Artificial Intelligence in the next 2 years, the digital marketing revolution is just getting started. CMOs and CDOs alike are seeking new ways to maximize their digital reach to attract new business to, as well as deliver enrich, personalized experiences to existing customers.

The Digital Marketing Transformation Assembly will bring together North America’s most prominent digital marketing technology and business leaders from all major consumer-driven industries to discuss the latest technology, innovations, and strategies driving digital marketing in 2019 and beyond.

Are you interested in becoming a sponsor for this event? Click here today to learn more >>

Are you interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>

Leave a Reply

PUBLISHED BY Emily French

View all posts by Emily French

Related Posts

CMO , Retail

Partner Success Story: AnyRoad x Fleetwood Paints

Contributed by AnyRoad Our partners at AnyRoad help companies create brand loyalty, change consumer behavior, and better understand their brand associations by providing them with data intelligence sourced from experience-based marketing. AnyRoad recently collaborated with Fleetwood Paints in 2021 to streamline the latter company’s appointment process, scale their omnichannel presence, and glean more insights. These […]

#MillenniumLive , Podcast

#MillenniumLive on Leveraging Social Media To Solve Problems

#MillenniumLive welcomes Danny Flamberg, Vice President, Strategy – HCP at LiveWorld. Danny is a pioneer in crafting compelling strategies, devising breakthrough messaging, and embracing omnichannel thinking. He joins #MillenniumLive to share how LiveWorld helps hospitals and health systems through engagement at the intersection of social & digital. Danny talks about how LiveWorld addresses patient & […]

#MillenniumLive , Data , Healthcare , Podcast

#MillenniumLive on Accelerating The Consumer Experience with Data with Informatica

#MillenniumLive welcomes the team at Informatica: Chuck Hayes, Customer Insights & Master Data Management Account Executive, Healthcare & Life Sciences and Richard Cramer, Chief Strategist, Healthcare & Life Sciences. Chuck and Richard share their thoughts on the trending topic: healthcare consumer experience, and how Informatica makes moving to “the cloud” an easy experience. Together, Informatica […]

#MillenniumLive , Healthcare , Podcast

#MillenniumLive on Igniting a Digital Health Revolution with Validic

#MillenniumLive welcomes Drew Schiller, CEO & Co-Founder at Validic, the healthcare industry’s premier technology platform for convenient, easy access to digital health data from best-in-class clinical and remote-monitoring devices, sensors, fitness equipment, wearables and patient wellness applications. Drew discusses Validic’s unique perspective on the role remote patient monitoring plays as part of an organization’s digital […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Millennium Alliance Membership

Learn More Next

What does it mean to be a Millennium Member? In the midst of the constant disruption across all industries, our members are given the tools they need to digitally transform their organizations and become the best leaders they can be. Millennium Members are provided the exclusive opportunity to attend our 40+ intimate in person and virtual Assemblies, take part in industry-leading Executive Education sessions conducted by the nation’s leading academic institutions, business leaders, and technology providers and receive industry leading content through our Digital Diary Platform as well as the rapidly growing #MillenniumLive Podcast Series.