Fernando Machado, CMO of Activision Blizzard, Returns To Keynote Our Transformational CMO Assembly!

  • By Nicole Chan
  • in
  • on April 27, 2022

The Millennium Alliance is excited to announce Fernando Machado, CMO of Activision Blizzard, has agreed to return as keynote speaker for our upcoming Transformational CMO Assembly on June 2-3. He last joined us in his role as CMO for Burger King, after which he went on to lead the marketing team for the global fast food chain’s parent company, Restaurant Brands International. We’re eager to hear what insights his new role with Activision will bring to the table.

Interested in joining this Assembly? Click here to request an invite.

About Fernando Machado

Fernando is a global marketer with a passion for growing brands and businesses. With more than 200 Lions in Cannes (12 GPs, including 2 Titanium GPs), 16 D&AD Yellow Pencils and 1 Black, and 4 Grand Effies in US, Fernando is known for pushing the creative boundaries to drive business growth.

Fernando joined Activision Blizzard as CMO in April 2021. He is now responsible for the marketing initiatives of some of the most exciting titles in the gaming industry (Call of Duty, World of Warcraft, Diablo, Overwatch, Candy Crush, among others).

Fernando spent 7 years at Restaurant Brands International (Burger King, Popeyes and Tim Hortons) prior to Activision. His focus was to infuse the brands with purpose (incl. sustainability), improving product quality, modernizing design, and inspiring the organization around tech, digital and brand development. Under Fernando’s leadership, Burger King became Client of the Year at the D&AD in 2016 and 2020, Creative Marketer of the Year in Cannes 2017, Client of the Year at the One Show 2018 and 2020, Advertiser of the Year at the Clio Awards 2018, 2019, and 2021, and Creative Brand of the Year in Cannes 2019 and 2021. Fernando led campaigns such as “McWhopper”, “Google Home of the Whopper”, “Whopper Detour”, “Stevenage Challenge”, and “Moldy Whopper”.

Prior to joining Restaurant Brands International, Fernando worked for 18 years at Unilever. Starting as an intern, he moved up the ranks working different product categories and brands, including Dove where he led the groundbreaking “Beauty Sketches” (Cannes Titanium GP in 2013).

Fernando was recognized by Adweek as Grand Brand Genius (2013 and 2018 – only person to ever win twice), by Business Insider as top 10 people transforming advertising, by the AD Club of NY as Marketer of the Year (2017), by Business Insider as top 10 most innovative CMOs (2017, 2018 and #1 in 2019), by AdAge as top 50 most creative people in the business (2017), by Forbes as Top 100 Most Creative Minds in Business, by Fast Company as Top 100 Most Creative People in Business (2019), by AdAge as CMO of the Year (2020) and by Forbes as Top 3 Most Influential CMO in the World (2020).

Leave a Reply
PUBLISHED BY Nicole Chan

View all posts by Nicole Chan

Related Posts
#MillenniumLive Making Ordinary Customer Experiences Extraordinary

#MillenniumLive , Customer Experience , Podcast

#MillenniumLive Making Ordinary Customer Experiences Extraordinary
How SoFi Drives New User Acquisition with Slickdeals

Financial Services , Marketing , Retail

How SoFi Drives New User Acquisition with Slickdeals
#MillenniumLive on Healthcare in America with Dr. Jonathan Gruber

#MillenniumLive , Healthcare , Podcast

#MillenniumLive on Healthcare in America with Dr. Jonathan Gruber
Optimizing Your Web Experience with Glassbox

CMO , Digital

Optimizing Your Web Experience with Glassbox
Looking to
Sponsor?

Reach thousands of C-Level
Executives every month.

Next Request More Information
Become a Guest
Contributor

Do you have content that you feel will
resonate with our audience? We'd love to
welcome you as a guest contributor!

Next Contact Digital Diary
Lovin’ Digital
Diary?

Premium content to our readers
interested in all things business.

Next Subscribe Now
Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

Next About Millenium Alliance
team
About Digital Diary
The go-to source for all things digital transformation.

Launched in 2017, Digital Diary was created to provide premium content to our members interested in executive education and business transformation. With C-Suite executive and top academic contributors, interviews with industry leaders, and digital transformation insights from technology experts, Digital Diary has all of the professional development tools you need to stay ahead of the curve.

Meaningful Opportunities
Leadership skills at every level

We are dedicated to distributing meaningful opportunities for our reader to increase their personal knowledge, simplify business initiatives, and to have the right information to build their capabilities and leadership skills at every level.

team
Millennium Alliance Membership

In the midst of disruption across all industries, our members are given the tools they need to digitally transform their organizations.

 
What does it mean to be a
Millennium Member?

Joining Mill All is an opportunity unlike any other to connect with the best professionals in your industry and be a part of a community to become the best leader you can be.

50+ Annual Exclusive Invite-Only Assemblies
$1 Billion+ In Business Deals Conducted Annually
47k+ Engaged Members
2k+ Executives From Fortune
500 Companies Attend Each Year
97% Of Members Are VP Level & Above
5k+ Annual 1:1 Networking Meetings

Interested in Learning More?

Reach out to us or
keep learning
arrow Read the Digital Diary
NextConnect with Us