Contributed by MikMak, a SPINS Company
How to Build a Scalable Multi-Retailer Commerce Strategy
Turn every touchpoint into a seamless path to purchase. Connect your brand, media, and retailer partners into a unified commerce experience.
What is eCommerce Enablement?
At its core, eCommerce enablement—or simply commerce enablement, as it applies equally to in-store and offline channels—is the strategic practice of turning every brand touchpoint into a sales opportunity. It ensures that, regardless of where a shopper discovers a product, a seamless path to purchase is always available.
Beyond the “Buy” Button: A Multi-Retailer Approach
Modern consumers demand choice. An advanced commerce enablement strategy moves beyond a single “Buy” button to support a robust multi-retailer ecosystem. This lets shoppers purchase at their preferred destination, where loyalty accounts, saved payments, and trusted fulfillment already exist.
A comprehensive strategy includes multiple purchase destinations, such as:
- Marketplaces and mass merchants: Amazon, Walmart, Target
- Delivery and quick-commerce: Instacart, DoorDash, Uber Eats
- Specialty, regional, and independent retailers: Local grocers, pharmacies, beauty retailers, toy stores
- Direct-to-Consumer (DTC): The brand’s own eCommerce store, integrated alongside retail options
About MikMak, a SPINS Company
MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real time.
In January of 2026, MikMak was acquired by SPINS, bringing together two category leaders in commerce intelligence and best-in-class data and insights. The combined entity provides brands with an unrivaled, unified view of availability, point-of-sale performance, and consumer behavior, globally and in real time.
To learn more, visit www.mikmak.com
