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This week, #MillenniumLive had the pleasure to sit down with Clarence Lee, Assistant Professor of Marketing at the Johnson Graduate School of Management at Cornell University. Clarence’s research involves digital marketing and customer analytics applications across various industries.
Get the full scoop in the podcast episode, available here!
In this episode, he covers all the how’s and why’s of data-driven decision making, the impact of building a culture in the workplace, the four stages of digital transformation, the disappearance of the CMO, and the road to AI.
The Four Stages of Digital Transformation
- The Data Phase getting all your data in the same place.
- The Analysis Phase identifying your route, and onboarding the data scientists and engineers to prepare for the ride.
- The Insights Phase realizing you’re not in a car, you’re flying in a fighter jet. You’re taking your findings, navigating around them, and executing decisions.
- The Proteus Phase wait, you’re actually flying the starship enterprise. Your company is making data-driven solutions, fluently. You now have a “crew”, or a network of teams in charge of the decisions across different products and channels, operating as one unit.
On the disappearance of the CMO role, his research found that CMOs have the shortest tenure of the c-suite, possibly because of the misalignment of the KPIs between the CMO and the rest of the C-Suite. On the road to AI, he goes into great depth about the seismic shift occurring in the marketing industry, specifically in utilizing supervised learning, unsupervised learning, and reinforcement learning in digital marketing campaigns.
Digital Marketing Innovation Starts Here
Digital Transformation involves ongoing exploration by today’s leaders, and our best advice is to not trek the journey alone. Our Digital Marketing Transformation Assembly coming this March in Las Vegas is set to be an inspiring event featuring our Keynote Speaker Kristin Patrick, Former CMO at PepsiCo and Current CMO at Sugar23.
We know what you’re thinking…
This isn’t Your Run-of-the-Mill Conference or Summit.
Our Founders, like many C-Suite executives today, became disillusioned by the slew of retail conferences, summits and events on the market today that promised “world class networking” opportunities with leading industry decision-makers. In reality, they found that these events had antiquated discussion topics presented in an impersonal format, and quite frankly, it seemed like just about anyone could attend the event.
What Makes a Millennium Assembly Different?
We’re dedicated to creating the greatest think tank of today’s executives from some of the most prominent companies today. Our invite-only events consist of 55 carefully selected leaders holding C-Suite, EVP, and SVP positions from Fortune 500 companies.
These attendees are provided the opportunity to intimately connect in workshops & roundtables with fewer than 25 people, with interactive networking opportunities at our cocktail hour and Gala Keynote Dinner and personalized 1:1 meetings. This is an experience like no other, all taking place at some of the most beautiful hotel and resort venues in the country.
We’re serious about executive education. Our Assembly Agendas are data-driven and curated from our industry-expert Advisory Board, a group of 26 industry movers and shakers with a proven record of digitally transforming organizations from the ground-up. The prevailing topics and trends discussed at this assembly will cover the most poignant challenges affecting leaders today.
The Millennium Alliance’s goal is to change the way leaders look at executive education, and you won’t find this level of content, discussion, and networking anywhere else. We’re on the journey to digitally transform the marketing industry with you.
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