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About Christina Bylin
Christina Bylin is an award-winning transformational Marketing Executive with over two decades of experience driving growth, brand relevance, loyalty and AI-enabled operational excellence across global Fortune 100 companies and high-growth startups. Currently Chief Marketing Officer at CarParts.com, a publicly held company, she has led breakthrough marketing and transformation initiatives at Google, Twitter, Visa, and P&G, as well as across early- and late-stage ventures.
Her superpower is turning complexity into clarity, building customer-centric strategies, high-performing teams, and scalable systems that accelerate both top-line and long-term growth and value creation. She leads multi-division, multi-market teams and agencies across the U.S., Europe, Asia and South America, building growth engines that connect product, brand, data and AI to create durable commercial advantage.
As a modern CMO and GM, Christina thrives at the intersection of brand, data, creative and culture, championing innovation while staying grounded in financial rigor and business outcomes. She brings an operator’s mindset, a founder’s grit, and a deep belief that marketing is a force multiplier for any organization.
Throughout her career, she has been drawn to complex businesses at moments of transformation, helping teams unlock the next stage of growth by connecting customer insight, technology, creativity and commercial strategy.
Today, as Chief Marketing Officer at CarParts.com, Christina leads the teams responsible for brand, growth, performance and media marketing, SEO, loyalty, creative, social, customer insights and marketing operations. Together, they have modernized the marketing organization while improving efficiency, strengthening customer loyalty and creating a more integrated growth engine.














