Understanding The Marketer's Role In The Innovation Economy Starts Here

A Millennium Alliance team member will be available at our registration desk right outside of the session rooms to assist executives with checking in and to answer any questions that may come up throughout the duration of the Assembly. 

Our executive education roundtables are 1-hour conversations moderated by an industry thought leader. During these open discussions, our attendees have the opportunity to chat about the most relevant and current topics in the industry and share their thoughts with their peers.

Key Discussion Points:

• Creating a memorable brand story that audiences can identify themselves with
• Bringing your story to life through your social media channels with TikTok, Instagram reels, and more
• Best practices for maintaining a consistent & clear image & distinct voice across all platforms

Key Discussion Points:

• Unpacking the significance of making your customers feel seen with AI retrieved data
• Proven strategies to increase in depth feedback
• Exploring why using videos to promote your content may feel more personal to your consumers

Key Discussion Points:

• How to engage clients with interesting, relevant, personalized content
• Identifying the benefits & challenges of the various platforms & which will serve your industry goals most effectively
• Ensuring your content feels genuine & authentic to your company mission

Key Discussion Points:

• Give customers what they want: pairing more options with increased convenience in a way that doesn’t detract from either
• Supercharging your strategy by identifying & executing the right brand partnerships
• Creating new experiences for your consumers through value-add solutions

Key Discussion Points:

• Unpacking what the Metaverse is and what opportunities it has to offer your organization & the industry as a whole
• Immersing your clientele with interactive experiences
• Potential opportunities & challenges that Web3 and the Metaverse present for digital marketing, such as new ways of reaching and engaging with audiences, and the need for more transparent and decentralized marketing models

Key Discussion Points:

• How to effectively tap into your company’s core values to define your brand and connect with your customers
• Why maintaining an image increases your reliability to customers
• The significance of rebranding and keeping up with ever-changing societal trends

Key Discussion Points:

• How to determine if you should be adapting the marketing funnel into your practices
• When to use informing and advertising within the process
• Establishing a line of communication to ensure retention

Key Discussion Points:

• Why Gen Z is adamant about supporting sustainable companies, and how they’re shifting trends
• Aligning your company mission with the Sustainable Development Goals
• How to design & implement long-term sustainable strategies

A casual opportunity for executives to network with their peers with the opportunity to enjoy beer, wine, signature drinks, and light appetizers.

A formal sit down event that includes a three-course dinner, followed by an address from our Keynote Speaker.

A buffet style breakfast where executives can enjoy the most important meal of the day, followed by a Keynote Panel.

Key Discussion Points:

• What it means to fall back on first-party data and how to decide the appropriate incentive
• The benefits of data clean rooms and what they have to offer your organization
• How the comeback of contextual advertising will shape the future of marketing

Our roundtables are 1-hour conversations led by a fellow executive or one of our C-Level technology partners. During these open discussions, our attendees have the opportunity to chat about the most relevant and current topics in the industry and share their thoughts with their peers.

Key Discussion Points

• How to differentiate between integrated and isolated AI & automation strategies, and determine which aligns closer with your company
• Up-and-coming AI & automation strategies to integrate into physical store premises
• How these technologies can be leveraged to create more seamless and personalized customer experiences, and improve business outcomes

Key Discussion Points:

• Mapping the streaming landscape & these services’ advertising capabilities
• Strategies for maximizing ad performance and ROI on streaming platforms
• Innovations and technologies that are shaping the streaming advertising landscape & how to stay ahead of the curve

Key Discussion Points:

• Why you should shift your attention toward building your earned & owned channels to compensate for the decrease in paid spend
• How to make the most of touchpoints like owned websites, social pages, and organic search
• Keeping up with the number of conversations happening in the digital world & responding faster to social media engagement or consumer reviews to better convert sales from existing customers

Our roundtables are 1-hour conversations led by a fellow executive or one of our C-Level technology partners. During these open discussions, our attendees have the opportunity to chat about the most relevant and current topics in the industry and share their thoughts with their peers.

A buffet style lunch where executives can recharge and prepare for the second half of the day.

Key Discussion Points:

• Unpacking the importance of customer segmentation within marketing and how to leverage data to create targeted customer segments
• Actionable ways to use data analysis to optimize your marketing campaigns for better results
• Case studies on successful data-driven marketing campaigns and their impact on business outcomes

Key Discussion Points:

• Understanding the rise of virtual influencers and how to effectively incorporate them into your brand strategy
• Identifying the target audience for virtual influencers and their engagement levels
• Strategies for creating engaging content with virtual influencers
• Measuring the impact of virtual influencers on brand awareness, engagement, and ROI

Key Discussion Points:

• Unpacking fandom’s role in brand loyalty & key drivers of fandom & fan behavior
• How to harness the power of fandom to connect with new audiences, differentiate your brand, & drive customer retention
• Building & cultivating a strong fandom community through social media & beyond
• Scaling your fandom-based marketing across cultures & markets without alienating or leaving behind already-loyal customers

Key Discussion Points:

• What the future of search will look like as the role of AI & ML in search algorithms grows
• Unpacking the latest strategies for on-page and off-page optimization
• Developing a plan for future-proofing your digital marketing strategy through SEO

Each year, we recognize the most exceptional C-Level executives who have made their mark as a visionary in their industry and continue to innovate for the future. We close out Day 2 of the Assembly by announcing the winner and honoring all of the incredible nominees.