Event Overview
Redefining Brand Value and Advertising Impact for the Experience Economy Starts Here
Digital Transformation is an ongoing journey for today’s C-Suite leaders, and our best advice is to not trek it alone. Our Transformational Chief Brand & Advertising Officer Assembly is set to be a groundbreaking opportunity for Global Chief Brand & Advertising Officers to meet face-to-face and connect on the current trends & challenges the industry is facing.
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76% of the Fortune 100 attends

We know what you’re thinking…
This isn’t like any conference or summit you’ve been to before.
Chief Brand & Advertising Officers are facing a variety of fresh challenges, and the problem is most events they go to don’t have the high level research, insights, and access to the most innovative technology solution providers that they need to move their businesses forward. Our Assemblies offer unrivaled access to the world’s leading enterprises while discussing the hottest topics within the industry, including financial accountability, algorithmic visibility, cultural relevance, brand vs. performance, and data-driven decision-making.

Our Assembly agendas are data-driven and curated by our industry-expert Advisory Board (a group of trailblazers with a proven record of digitally transforming their organizations from the ground up) as well as by our award-winning research partners and leaders that attend our events. To be one of our event delegates, you need to be personally invited to join by a member of the Millennium Alliance or have an approved application to be a part of the Assembly. This ensures that our events remain high-level and relevant to the C-Suite, and makes peer-to-peer learning one of the most valuable takeaways from the experience. Our mission is to provide everyone attending with the knowledge and connections they need to transform their organizations efficiently.


Join the Assembly
Are You A Senior Executive Interested In Becoming A Delegate For This Assembly?

Are you a Solution Provider interested in Partnership Opportunities?

Hear from our current members about how The Millennium Alliance community has impacted their lives.

Sponsor Experience | Marketing
Delegate Experience | Marketing
Sponsor Experience | Marketing & Retail Europe
Delegate Experience | Marketing & Retail Europe
Sponsor Experience | Marketing & Retail
Delegate Experience | Marketing & Retail
Sponsor Experience | Marketing, Retail, & Customer Experience
Delegate Experience | Marketing, Retail, & Customer Experience
Agenda
The JW Marriott, Atlanta Buckhead | October 20-21, 2027

The Needs Analysis Workbook

Anna Cornell Villierme
Hanna Andersson
Vice President, Brand and Consumer Marketing

Maya Draisin
Time
Chief Brand Officer

Experience the perfect blend of luxury service and serene elegance at the newly renovated JW Marriott Atlanta, GA, Buckhead hotel. Situated in the upscale Buckhead neighborhood, their hotel provides all you need to explore the allure of Atlanta, GA. Find their family-friendly hotel directly connected to Lenox Square® and just minutes from popular local attractions, such as the Georgia Aquarium, Atlanta Zoo and High Museum of Art. Plan a special occasion in their redesigned event space that provides an ideal setting for impressive business meetings, private gatherings or weddings in Buckhead. Each tasteful venue offers state-of-the-art technology, custom catering and expert service. Enjoy premium amenities like a 24-hour fitness center and superb dining options before you retire to well-appointed rooms with entertainment systems and marble bathrooms.

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