Marketing Innovation Starts Here

Key Discussion Points:

• How the role has evolved throughout the pandemic
• Where the digital marketing industry is going
• Growing opportunities to take advantage of

Our executive education roundtables are 1-hour conversations led by a fellow executive or one of our C-Level technology partners. During these open discussions, our attendees have the opportunity to chat about the most relevant and current topics in the industry and share their thoughts with their peers.

Key Discussion Points:

• Customers want to leave their home less – are you making it convenient for customers to get your product?
• Trends can evolve quickly – are you ready for the next shift?
• Making the most of COVID recovery
• Change in culture after nearly two years isolated

Key Discussion Points:

• Traditional media is not dead – how to utilize these ‘old school’ tactics effectively in 2022
• Healthy mix of traditional and digital media isn’t a want, most of the time it is a necessity
• Can using the right message be more important than the channel it is dispersed?

Key Discussion Points:

• Using customer pains to your advantage through empathy and effective solutions
• The evolution of effective loyalty programs and why you need one
• How convenient are you making your product to your customers?

Key Discussion Points:

• Finding your company’s purpose when you aren’t a social enterprise
• Weaving mission into your marketing and products
• Making sure your purpose shines through authentically

Key Discussion Points:

• Recruiting and hiring employees with non-traditional backgrounds, but applicable skill sets
• Investing in continuing education for employees
• Creating a culture that allows for employees to voice their opinions and concerns

Key Discussion Points:

• Telling stories that stick
• Consistent branding and content are key
• Thinking outside the box – Times when being on the cutting edge has paid off

Key Discussion Points:

• Not a replacement for traditional marketing, but a new way to reach potential customers
• Finding the right platform and influencers for you
• Offering competitive pricing to influencers
• Pros and cons: Gifting vs. Paid Collaboration

Key Discussion Points:

• AI is the key to successful campaigns
• Utilizing data ethically and effectively
• Playing the long game and using customer lifetime value (LTV) data
• Personalizing your approach for a unique experience for each customer

Key Discussion Points:

• Is augmented reality the solution to tailoring your customer experience?
• Leaving a lasting impression through seamless service
• Utilizing purpose-focused marketing to make an impact with your customers and the world

Our executive education roundtables are 1-hour conversations led by a fellow executive or one of our C-Level technology partners. During these open discussions, our attendees have the opportunity to chat about the most relevant and current topics in the industry and share their thoughts with their peers.

Key Discussion Points:

• Short-form video: How to make it engaging and informational
• Finding a niche and target audience to set you up for success
• It’s not too late to get started – making a splash on a platform with over one billion users

Key Discussion Points:

• Process of collecting and harvesting data
• Building unique messaging for each customer
• Evaluating campaign performance – Wins and areas for improvement