The Digital Transformation Assembly will bring together North America’s most prominent digital, marketing, advertising, technology, and business leaders from all major consumer driven industries. CEOs around the world are anticipating a highly complex digital environment over the next few years. This makes the CDO more important than ever before. The digital revolution has forever changed the balance of power between individual consumers and brands. CDOs especially know that there is an explosion of information that is creating the digital enterprise. In addition, understanding that social media is the key channel for engaging with customers and knowing how to measure those results is what will help their organizations stay ahead of the competition.

ABOUT MEL CARSON

Mel Carson is a Digital Strategy Consultant, Keynote Public Speaker, Author and Start-up Business Columnist.

As founder of Seattle-based consultancy – Delightful Communications – his mission is to educate and inspire businesses and individuals make the most of the explosion of digital media and technology and successfully apply strategies that focus on Social Media, Digital PR and Personal Branding.

Previous to Delightful and Majestic, Mel’s 7 year role as Digital Marketing Evangelist at Microsoft Advertising was to build relationships within the online advertising community by supporting and educating through the Microsoft Advertising Blog, evangelizing through social media, writing and by speaking about internet marketing and digital at conferences, trade shows & other events.

He began his digital advertising career as an editor at the search engine LookSmart in 2000, spending time at 24/7 Search as an Account Director before moving to Microsoft in 2005. He was part of the team that planned & executed the UK roll-out of Microsoft adCenter in August 2006, and it didn’t take much persuasion for Mel to help set up Microsoft Advertising’s Community Team that same year, when it became apparent that Social Media Marketing was going to be huge.

Mel has spoken about Digital Marketing, Search Engine Marketing, Social Media and Personal Branding at conferences and events in the UK, Las Vegas, Los Angeles, New York, Dallas, San Francisco, Portland, San Diego, Salt Lake City, New Orleans, Toronto, Reykjavik, Dublin, Barcelona & Tenerife. He has also lectured on MBA, MSc and online marketing courses, advising syllabus decision makers at Cranfield School of Management, Birkbeck College – part of London University and regularly speaks at student events at the University of Washington > Foster School of Business.

More recently, Mel has built up a reputation for incisively interviewing industry heavy-weights on camera like Biz Stone, Sir Martin Sorrell, David Sable and Carolyn Everson (and less incisively, people like Hugh Grant!) 

He also relishes his work as US Brand Ambassador for Majestic.com, evangelizing the largest publically available link intelligence database & toolset on the planet to marketers and advertising professionals all over America.

With his first book – Pioneers of Digital – now published, he is now based with his family in Seattle, USA and regularly writes for the Delightful Blog and is a weekly columnist for Entrepreneur.com.

Before getting into digital marketing, Mel was an eternally-resting-actor and got an ignominious break in a Joe Cocker Video alongside Catherine Deneuve, way back in 1997!

Make sure to follow him and say HELLO!!! @MelCarson | LinkedIn

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