The overwhelming implications of COVID-19 have defined a generation, but despite the hardships Americans are facing today, it’s shown us that social media is a momentous tool for building awareness & delivering aid to those in need. The Pivot Project, co-founded by our Advisory Board member, Cynthia Johnson, is set to do just that: utilize digital content & social media to crowdsource solutions to COVID-19’s problems – at a mass scale.
The Millennium Alliance is honored to announce a partnership with Pivot Project to bring awareness to social causes that are actively seeking solutions. So you can stay in the know, we will regularly share success stories & opportunities on our social media & Digital Diary. We’re also excited to share that pretty soon, you’ll have the opportunity to connect with Pivot Project’s team at our virtual assemblies to learn how your organization can get involved.
Cynthia Johnson adds, “Once quarantines started being implemented in the beginning of the pandemic, Nick Peacock-Smith (Millennium Alliance Alumni) and I connected over our frustration with feeling helpless as the world seemingly fell apart,” said Cynthia. “Over a short conversation, we discovered that we weren’t helpless and we weren’t alone in how we felt. Many people in our networks are helpers. We believe and have repeatedly been proven right that well-connected, well-intentioned people love to provide solutions and could if they clearly understood the problems. This realization was our inspiration to launch the Pivot Project, to make an impact and help as many people as we can. This partnership with Millennium Alliance is an obvious fit for creating real-time solution-center collaboration with real leaders who care about making a long-lasting impact. Together is how we will make a difference in the lives impacted by COVID-19. We look forward to the outcomes these conversations create.”
We asked Cynthia, “What is the value of companies getting involved during this time?”
“The value for companies getting involved during this time is the collaboration between brands, and brands and communities. We also understand that marketing and advertising is highly sensitive and a bit difficult at this time. Pivot Projects open the door for meaningful and impactful campaigns that are timely, helpful, and demonstrate positive brand sentiment.”
Interested in learning more about how you can help? Go here for more information.
How Does The Pivot Project Work?
When creating the concept for Pivot Project, Cynthia & her team recognized that there were already many organizations that were helping out and many initiatives that already exist. They asked themselves, “How can we help in a way that provides value and doesn’t dilute or duplicate current efforts?” That’s when they realized a common theme among many of the existing initiatives; they needed more reach and awareness.
How can we help people and organizations find solutions? The Pivot Project’s answer: to create a centralized location for state and federal resources, vetted non-profit organizations, public initiatives, and develop a team of volunteer media partners, brands, influencers, and writers to help deliver the additional reach.