The Millennium Alliance Announces Transformational CMO Keynote
The Millennium Alliance is pleased to announce the founder of Siegel+Gale and the President & CEO of Siegelvision Corp Alan Siegel as Keynote at the Transformational CMO Assembly in Nashville, TN on April 19-20, 2018.
Over the past four decades, Alan Siegel has become one of the best-known and most respected figures in the branding business. He has achieved the stature of both the pillar of the establishment and the provocative iconoclast, all while building the leading brand consultancy Siegel & Gale and being devoted to positioning global companies for competitive success. He pioneered the practice of simplification by bringing clarity to insurance policies, bank loan notes, mutual fund prospectuses and complex government communications, including the 1040-EZ tax form and IRS correspondence system.
As a consultant, author, and commentator, Mr. Siegel’s influence extends to advising such organizations like American Express, the National Basketball Association, The Girl Scouts, Carnegie Mellon University, and many more. Mr. Siegel also serves on the boards of many cultural and educational institutions such as The American Theatre Wing, Hamptons International Film Festival, John Jay College of Criminal Justice, the Authors Guild Foundation and the Legal Aid Society. As an author, his latest book, Simple: Conquering the Crisis of Complexity, was released in 2013 to critical acclaim from critics and the public alike.
Mr. Siegel is also the author of an extensive series of personal guides for The Wall Street Journal that includes the bestseller The Wall Street Journal Guide to Money and Markets as well as Writing Contracts in Plain English and Simplified Consumer Credit Forms.
This April, C-level experts from across North America’s marketing industry will join Mr. Siegel in Nashville to meet and discuss the highly complex and evolving marketing environment that is currently undergoing rapid development and advancements as the industry plunges into the digital revolution.
ABOUT THE TRANSFORMATIONAL CMO ASSEMBLY
The digital revolution has forever changed the balance of power between individual consumers and brands. This need to think “customer first” has made the marketing function more vital than ever before. Through a cutting-edge program designed by the industry, for the industry, our Transformational CMO Assembly will provide a fresh and up-to-date insight to help move your organization to the next level of digital leadership through a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions that offer industry-specific topics and trends to ensure your business sustains its competitive advantage in 2018.
Application to attend our Transformational CMO Assembly is now open. Register your interest at www.mill-all.com today >>