The Millennium Alliance is excited to announce Ted Rubin, Speaker / Author / Strategic Relationship Advisor…Straight Talk at The Rubin Organization, LLC will keynote our Transformational CMO Assembly on August 6-7th!

About Ted Rubin

Ted is a renowned Social Marketing Strategist, International Keynote Speaker, Business Advisor, Author, Connector, and Provocateur. He coined the term ROR (Return on Relationship™) in March 2009, emphasizing its role in cultivating engaged communities and advocating for brands. Ted served as Chief Marketing Officer at e.l.f. Cosmetics (2008-2010), Chief Social Marketing Officer at OpenSky (2009-2011), and later joined Collective Bias as Chief Social Marketing Officer and equity partner from May 2011, contributing significantly to its growth until his departure in August 2013.

Ted gained prominence for his impactful use of Twitter, amassing over 1,000,000 followers across his network and achieving substantial follower growth for e.l.f. Cosmetics, OpenSky, and Collective Bias. Recognized as the most followed CMO on Twitter by Social Media Marketing Magazine, he has been featured in Forbes’ Top 50 Social Media Power Influencers and other notable rankings.

His philosophy centers on Return on Relationship (ROR), encapsulated in his books including “Return on Relationship” (2013) and “The Age of Influence” (2017). Ted stresses the importance of understanding customers and adapting strategies to maintain relevance, advocating for simplicity and frictionless fulfillment in retail.

Ted’s impactful career underscores his belief that a brand’s reputation, shaped by listening and responding to consumers through social media, defines its lasting success.