NEW YORK, May 17th, 2016 – The Millennium Alliance is incredibly honored to have Susan Avarde Former Head of Global Brand at Citigroup, as the opening keynote speaker at our Digital FSI Transformation Assembly taking place June 9-10, 2016 at The Biltmore Hotel in Miami, FL.
The Digital FSI Transformation Assembly will bring together North America’s most prominent digital, marketing, technology, and business leaders from the Financial Service industry. CEOs around the world are anticipating a highly complex marketing environment over the next few years; this makes the CMO and CDO more important than ever before. The digital revolution has forever changed the balance of power between individual consumers and brands. CMOs and CDOs especially know that there is an explosion of information that is creating the digital enterprise. In addition, a CMO having an understanding that social media is the key channel for engaging with customers and knowing how to measure those results is what will help their organizations stay ahead of the competition.
This premier gathering will address the most important digital marketing/business priorities of 2016 and identify new opportunities to lead a digital marketing transformation. Through a cutting edge program designed by the industry, for the industry, we will provide the freshest and most up-to-date insight that will help move your organization to the next level. A series of executive education roundtables, keynote presentations, educational workshops and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.
Susan modernizes companies by creating “future-fit” strategies. She has served 20+ companies, in 30+ countries. Most recently she was Head of Global Brand at Citigroup where she provided leadership to Citi’s country CEOs and the regional marketers enterprise-wide.
HBS has written about her work and she has been invited to the White House twice to promote excellence in innovation and design. Her current focus is on how businesses can transform and leverage mega-trends, with particular focus on Millennials, digital and the female economy. She is a TED, Fortune MPW and DLD participant and is a board advisor to various firms covering areas such as; media, tech, marketing, valuation and venture capital investment.