Fernando Machado, CMO of Activision Blizzard, Returns To Keynote Our Transformational CMO Assembly!

27 Apr - 2022
Categories: Marketing

The Millennium Alliance is excited to announce Fernando Machado, CMO of Activision Blizzard, has agreed to return as keynote speaker for our upcoming Transformational CMO Assembly on June 2-3. He last joined us in his role as CMO for Burger King, after which he went on to lead the marketing team for the global fast food chain’s parent company, Restaurant Brands International. We’re eager to hear what insights his new role with Activision will bring to the table.

Interested in joining this Assembly? Click here to request an invite.

About Fernando Machado

Fernando is a global marketer with a passion for growing brands and businesses. With more than 200 Lions in Cannes (12 GPs, including 2 Titanium GPs), 16 D&AD Yellow Pencils and 1 Black, and 4 Grand Effies in US, Fernando is known for pushing the creative boundaries to drive business growth.

Fernando joined Activision Blizzard as CMO in April 2021. He is now responsible for the marketing initiatives of some of the most exciting titles in the gaming industry (Call of Duty, World of Warcraft, Diablo, Overwatch, Candy Crush, among others).

Fernando spent 7 years at Restaurant Brands International (Burger King, Popeyes and Tim Hortons) prior to Activision. His focus was to infuse the brands with purpose (incl. sustainability), improving product quality, modernizing design, and inspiring the organization around tech, digital and brand development. Under Fernando’s leadership, Burger King became Client of the Year at the D&AD in 2016 and 2020, Creative Marketer of the Year in Cannes 2017, Client of the Year at the One Show 2018 and 2020, Advertiser of the Year at the Clio Awards 2018, 2019, and 2021, and Creative Brand of the Year in Cannes 2019 and 2021. Fernando led campaigns such as “McWhopper”, “Google Home of the Whopper”, “Whopper Detour”, “Stevenage Challenge”, and “Moldy Whopper”.

Prior to joining Restaurant Brands International, Fernando worked for 18 years at Unilever. Starting as an intern, he moved up the ranks working different product categories and brands, including Dove where he led the groundbreaking “Beauty Sketches” (Cannes Titanium GP in 2013).

Fernando was recognized by Adweek as Grand Brand Genius (2013 and 2018 – only person to ever win twice), by Business Insider as top 10 people transforming advertising, by the AD Club of NY as Marketer of the Year (2017), by Business Insider as top 10 most innovative CMOs (2017, 2018 and #1 in 2019), by AdAge as top 50 most creative people in the business (2017), by Forbes as Top 100 Most Creative Minds in Business, by Fast Company as Top 100 Most Creative People in Business (2019), by AdAge as CMO of the Year (2020) and by Forbes as Top 3 Most Influential CMO in the World (2020).

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