#MillenniumLive: Unlocking Growth: How CDPs Address Five Key Business Challenges with BlueConic

By Paige Russo
in #MillenniumLive, Customer Experience, Marketing, Podcast
on April 30, 2024

This week on #MillenniumLive podcast we’re joined by Cory Munchbach, CEO of BlueConic. Discover how CDPs tackle pressing business challenges that are top of mind for growth-focused executives. With a blend of insightful anecdotes and actionable advice, Cory reveals how BlueConic, as a pure-play CDP, empowers organizations to not only gain a competitive edge but also maximize marketing ROI and strategically navigate the complexities of an ever-evolving digital and privacy-first landscape. Cory has spent her career on the cutting edge of marketing technology and brings years working with Fortune 500 clients from various industries to BlueConic. Tune in to this engaging episode to learn how to tackle 5 Key business challenges: operational efficiency, marketing ROI, siloed customer data, mitigating risks and compliance, competitive advantage.

Listen on Spotify, Apple, Amazon Music

About BlueConic

BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 300 companies worldwide, including Hearst Newspapers, Heineken, ING, T-Mobile, and VF Corp, use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe.

To learn more visit: https://www.blueconic.com/

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