Welcome back to #MillenniumLive, the podcast where we explore the tools and trends that are shaping the future of marketing. Today, we’re joined by George Huff, CEO of Opal, a platform that’s revolutionizing how marketing teams operate and align. In this episode, we delve into the challenges Opal was designed to solve—specifically the ongoing struggle of alignment within marketing organizations. George shares what sets Opal apart, from its unified view of marketing plans to its seamless integration. George also walks us through Opal’s origin story, born out of the founders’ frustration with the chaos of marketing alignment in complex organizations.
As we explore why enterprise-level marketing teams struggle with alignment, George highlights the pitfalls of misalignment across organizational layers, from strategic disconnects at the top to duplicated efforts on individual teams. We zoom in on one of Opal’s standout features, the Strategic Planner, which provides executives with a comprehensive view of marketing strategies—essential for leaders aiming to track progress and make informed decisions. With marketing budgets tightening and a shift back towards brand marketing, George explains why organizational alignment is more critical than ever for demonstrating marketing’s value as a growth driver.
Tune in to this episode of the official podcast of The Millennium Alliance to see how Opal truly offers the potential to transform an organization, empowering CMOs and marketing leaders to drive meaningful and impactful changes in their marketing strategies. Finally…A Platform Built for Marketers!
Listen on Spotify, Apple, Amazon Music
Opal is the planning platform built for marketers to plan, create & calendar their content. Marketing and communications teams that trust Opal experience tight alignment, high levels of efficiency, and the ability to see their work through the eyes of their customers.
Learn how Opal drives results for best-in-class brands like Starbucks, Target, Activision, GM, and countless others.
To learn more, visit workwithopal.com
Millennium’s European Debut Is A Smashing Success – Looking Ahead To Expanded 2025 International Portfolio Read more
Eileen Mahoney, Former EVP/CIO at PVH Corp. (Calvin Klein & Tommy Hilfiger) Keynotes Our Digital Enterprise CIO Transformation Assembly on June 11-12, 2025 at The Omni in Charlotte! Read more
#MillenniumLive: Innovating to Improve Maternal and Newborn Health with Pomelo Care Read more
Do you have content that you feel will
resonate with our audience? We'd love to
welcome you as a guest contributor!
Contact Digital Diary Premium content to our readers
interested in all things business.
Subscribe Now Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.
About Millenium Alliance 
Launched in 2017, Digital Diary was created to provide premium content to our members interested in executive education and business transformation. With C-Suite executive and top academic contributors, interviews with industry leaders, and digital transformation insights from technology experts, Digital Diary has all of the professional development tools you need to stay ahead of the curve.
We are dedicated to distributing meaningful opportunities for our reader to increase their personal knowledge, simplify business initiatives, and to have the right information to build their capabilities and leadership skills at every level.
In the midst of disruption across all industries, our members are given the tools they need to digitally transform their organizations.
Interested in Learning More?
Check Out Our Events
Check Out Our Community Dinners
Check Out Digital Diary
Enter your email below to get exclusive offers
& the latest news in your inbox
