The way brands get seen and chosen has changed. Algorithms, retail media platforms, and AI-powered recommendations are deciding what shows up before a human even starts shopping. And with decisions being made faster than ever, the space for storytelling is shrinking. In this episode, Christi Geary, EVP and Head of Agency at AMP, joins Millennium Live to talk about what it really takes to grow a brand in today’s digital-first, search-driven world. She’ll share how AMP is helping clients navigate this shift by blending behavioral science with more intelligent systems, team agility, and a more connected approach to strategy and creative. From rethinking visibility to staying emotionally resonant in a data-optimized world, this conversation is for leaders who want to break through the noise, stay human, and build brands that are built to be found.
Listen on Spotify, Apple Podcasts, and Amazon Music.
About AMP
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AMP proudly announces that by combining the award-winning creativity of Amp Agency with the conversion-driving expertise of Advantage Unified Commerce, they are now Advantage Marketing Partners, or AMP, for short.
They have a new mission to deliver full-volume impact. Because the best brands don’t whisper—they resonate. AMP does this by connecting brand love and buying behavior, unifying where others divide. With roots in North America’s leading sales and marketing powerhouse, Advantage Solutions, they pride themselves on opening doors others can’t—through direct access to retail, sales, and shopper data at scale.
Their ideas win hearts and move carts, creating sharp signals that break through and convert wherever a brand shows up.
Whatever brands need—and more—AMP is all in. More than an agency partner, they are collaborators, co-conspirators, and co-authors of their clients’ future, built as a full-service marketing agency without silos. Ready? Let’s do this.
Learn more at: www.ampagency.com.
