Matt Cook, Chief Sales Officer at Ericsson, Recognized With the Transformational Revenue Leader of the Year Award!

By Natalia Nordquist
in CRO
on April 24, 2026

The Millennium Alliance is proud to announce that Matt Cook, Chief Sales Officer at Ericsson, received the Transformational Revenue Leader of the Year Award at our Transformational CRO Assembly, held April 14–15 at The Four Seasons in Houston.

See the full list of winners and learn how you could be our next nominee—visit our Awards Page!

About Matt Cook

Matt Cook is the Chief Sales Officer for the Enterprise unit of Ericsson. Over the last year, he went on a Sales Transformation journey that included: reshaping the Segmentation and Organization, changing the partner program to double the profitability of partners, and integrating AI throughout the customer journey to increase stickiness and engagement. The impact was returning the organization to growth and returning it to profitability to get away from consistent layoffs that happened before all of the transformation.

PUBLISHED BY Natalia Nordquist

View all posts by Natalia Nordquist

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