Contributed by Total Retail
By Alex Sobol, Co-Founder at The Millennium Alliance
As you read this, business leaders across virtually every industry are dealing with the exact same problem: a deluge of sales calls, cold emails, and sketchy LinkedIn pitches from artificial intelligence vendors vying for even a sliver of your attention. For executives in the retail space it can feel like every platform, tool, and quirky startup is promising to boost your bottom line with the help of AI. There are plenty to choose from, and the challenge has moved from finding AI solutions to figuring out which ones are even worth your time to consider.
I’ve seen plenty from both sides of the vendor-retailer relationship — from great SaaS products that struggle to find footing to executives who are paralyzed at the thought of choosing, and especially choosing wrong. What I’ve seen consistently is that retailers that rush into AI partnerships without a clear framework to vet the options routinely end up with expensive pilot programs that never scale. The ones that approach vendor selection with discipline? They tend to get real results.
Read the full article & discover what that discipline looks like in practice here.
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