C-Level experts from across North America’s retail industry are coming together in Miami to anticipate the highly complex digital retail environment that will develop over the next few years.
Through a cutting-edge program designed by the industry, for the industry, we will provide a fresh and up-to-date insight to help move your organization to the next level of digital leadership. A series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.
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Top content from Digital Diary this month:
Previous Attendees Include:
PROFESSOR OF MARKETNG AND EXECUTIVE DIRECTOR, CENTER FOR POSITIVE MARKETING
SVP OF RETAIL NETWORK TRANSFORMATION, DIRECTOR CUSTOMER ENGAGEMENT SOLUTIONS & OPTIMIZATION
VICE PRESIDENT WHO DRIVES TECHNOLOGY STRATEGY AND DELIVERY FOR ALL GUEST FACING DIGITAL AND VOICE SYSTEMS
SENIOR DIRECTOR AT NORTH AMERICA ECOMMERCE OMNI-CHANNEL & DIRECT MARKETING
From analyzing data to voice and payment technology, machine learning has been transforming the marketing industry and the role of the marketing leader for years. Marketing leaders continue to balance the use of technology within their teams and consumers are relying more and more on new technology to make their purchasing decisions.
Arguably the biggest challenge for any brand is how to differentiate yourself from the competition in a crowded marketplace. Bold Marketing campaigns are not new, but in recent years many brands have taken this strategy to new heights. How successful is this strategy and what are the pitfalls?