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Transformational CMO Questionnaire

Transformational CMO Questionnaire
  • PLEASE ENSURE THAT YOUR NAME BELOW MATCHES YOUR GOVERNMENT ISSUED ID AS WE PROVIDE THIS EXACT INFORMATION TO THE AIRLINE
  • 123 
  • PLEASE INDICATE LEVEL OF NEED/IMPORTANCE: A = HIGH PRIORITY B = PRIORITY C = INTEREST D = LOW PRIORTY E = NOT A PRIORITY
    ABCDE
    PREDICTIVE ANALYTICS TO MAXIMIZE THE MARKETING ROI FROM CONSUMER CONVERSATIONS ON SOCIAL MEDIA AND THROUGH WORD OF MOUTH
    UNIFIED EXECUTION OF ADS ACROSS TV AND VIDEO SCREENS
    INNOVATING OMNI-CHANNEL CUSTOMER EXPERIENCE (CX)
    ROI ANALYSIS, ATTRIBUTION, & OPTIMIZATION
    APPLYING INSIGHT FROM CONSUMER SPENDING BEHAVIOR TO DRIVE MORE PRECISE, RELEVANT AND RESULTS-FOCUSED MARKETING STRATEGIES
    DRIVING MILLENNIAL PARTICIPATION WITH ORIGINAL BRANDING, DIGITAL AND EXPERIENTIAL MARKETING
    CREATING EFFICIENCIES IN ONE AREA OF THE MARKETING MIX TO FUND INCREMENTAL ACTIVATIONS IN ANOTHER
    LOCATION DATA AND INSIGHTS FOR INTEGRATED MARKETING DECISIONS
    TAKING A DATA-DRIVEN APPROACH TO REACH, TARGETING, AND OPTIMIZATION FOR MORE VALUABLE TV ADVERTISING
    CONTENT MARKETING: DRIVING SALES WITH ORIGINAL CONTENT AND STORYTELLING
    DRIVING IN-STORE SHOPPERS WITH LOCAL SEARCH MARKETING
    CREATIVE AND CONTENT MARKETING SERVICES
    DATA-CENTRICITY VS. CUSTOMER-CENTRICITY: HARNESSING DATA TO DRIVE REVENUE THROUGH CUSTOMER EXPERIENCE (ALSO KNOWN AS “MAKING FRIENDS WITH YOUR CIO”)
    PROGRAMMATIC VIDEO ADVERTISING ACROSS SCREENS
    LEVERAGE CROSS-CATEGORY PREMIUM ANALYSIS TO GENERATE NEW MARKETING IDEAS
    CONTENT MARKETING THAT ENGAGES AUDIENCES ON ANY PLATFORM AND MEDIUM
    PEOPLE BASED MARKETING
    SOCIAL MEDIA MARKETING
    IMPROVING THE CUSTOMER EXPERIENCE
    MULTI-SCREEN PROGRAMMATIC ADVERTISING
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