Greg Revelle is Best Buy’s Chief Marketing Officer. In this role, Revelle drives marketing strategy, branding and execution across all consumer touch points to grow our business, both in-store and online.
Specifically, Revelle is responsible for building and communicating our brand to our customers through traditional, in-store and digital channels, across all devices. He supports Best Buy’s growth strategies and the Company’s drive toward highly personalized customer communication and engagement. He oversees branding, offline and online advertising, customer relationship management, customer loyalty, enterprise growth initiatives, research and analytics.
Prior to joining Best Buy in November 2014, Revelle served as Chief Marketing Officer at AutoNation, the largest automotive retailer in the United States. While there, he led a major overhaul of AutoNation’s marketing organization and platform, consolidating 15 regional brands into one unified national brand, rebuilding the company’s online marketing and e-commerce teams, and launching new Web and mobile e-commerce platforms. Before that, he was Vice President of worldwide online marketing at Expedia Inc., one of the world’s leading online travel companies, and an investment banker at Credit Suisse.
Revelle holds a bachelor’s degree from Princeton University and an MBA from Harvard Business School.