MA

The Millennium Alliance is an invitation-only organization for Senior-Level Executives and Business Transformers.

212-256-9890
Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

What’s New with Amazon?

  • By carabernstein
  • in
  • on February 20, 2019

If there is one company innovating every month (or even every week), it’s Amazon. Just last week, the company announced a self-service loyalty program called Amazon Moments. This will be featured in more than 100 countries and available all types of devices. The goal of the service is to make the e-commerce experience easy – and Amazon is doing just that.

What is Amazon Moments?

The tool allows you to deliver both physical and digital items to customers as well as increase engagement by giving out rewards which are custom your audience. When users reach certain actions in your app or on your website, they get rewarded. Easy as that.

How Does This All Work?

When a marketer determines a set goal they want users to reach, a budget for the campaign is then set. Amazon creates a rewards landing page and marketers put their rewards link into an API. Amazon Moments also operates on a cost-per-action model. Marketers only pay when action is taken by a user.

“Really, marketers just need to go through, identify the right action inside of their app or website, choose their reward and figure out what budget they have to get them positive ROI.” Amir Kabbara, Amazon Head of Digital Marketing

Amazon Moments has the demand of the consumer in mind. For example, a user can watch several episodes of a TV show or sign up for a subscription service and get a physical gift for doing so.

Who is using it?

The pilot program was utilized by major companies like USA Today, TikTok, Sony Crackle, and Sesame Workshop but since it’s still so new, we’ll need to keep an eye out for organizations that will use the marketing tool.

Net net is, the loyalty program game has officially been changed.

About The Digital Retail Transformation Assembly

In the 21st century, retail is an ever-shifting landscape. Today’s cutting-edge trend is tomorrow’s outmoded way of doing business. Customers and their preferences can change with startling speed, and retailers who don’t keep up risk getting left behind by their more ambitious competitors. What can you look forward to next year? Our regional Digital Retail Transformation East assembly is here to answer just that.

Are you an executive in Digital Retail interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >>

Leave a Reply

PUBLISHED BY carabernstein

View all posts by carabernstein

Related Posts

Retail , Technology

The True Cost of the Last Mile

As a result of Amazon’s impact, customers expect increasingly frequent & fast deliveries, and by all means, this has affected a number of industries thanks to their dominance in a variety of product categories. The main challenge in the fulfillment of delivery expectations is the crucial “last mile”- defined by Capgemini Research Institute as “the […]

Digital , Technology

Women in Data’s Latest Diversity Research Report

If you play a role in hiring for your organization, we value your input. The Millennium Alliance is partnering with UC Davis Graduate School of Management and Women in Data, a non-profit with a mission to increase diversity in data careers. A survey is being conducted in order to understand how companies view and approach […]

Technology

Why So Many High-Profile Digital Transformations Fail

How do smart, experienced leaders make decisions that don’t look so smart in hindsight? They made the investments, they got a lot of exciting feedback from their digital leaders and from the press, they increased the investments, and the cycle repeated. However, while their companies had plenty of resources, the big digital bets did not […]

News , Technology

The Millennium Alliance Adds New Tech Giants to Already Impressive Enterprise List of Customers by Coming to Terms with Oracle, Verizon & Microsoft

NEW YORK – November 4, 2019 – The Millennium Alliance, an invitation-only organization for Senior-Level Executives and Business Transformers, today announced a few of their latest 2020 partnerships with some of North America’s most successful companies. Since being recognized this summer as No. 2375 on Inc. Magazine’s annual Inc. 5000 list, the most prestigious ranking […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Interested in Millennium Membership?
Find out if you qualify here.