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Weekly Roundup in Healthcare, Retail, Marketing, Security/Enterprise and more!

The day we’ve all been waiting for…Friday! TGIF readers. We’ve made it to the weekend. But before we cozy up for the next few days, let’s take a look at the top stories from this week in healthcare, marketing, retail and digital enterprise.

Marketing

Tazo

The tea brand will launch a campaign called, “Brew the Unexpected” which will include an overnight camp experience for adults and feature drag star, Alyssa Edwards. Camp Tazo will offer an immersive experience to get people out of their comfort zones. The launch will start early 2019.

Honda

Honda recently announced a partnership with the technology company focusing on voice-enabled AI, SoundHound. By using “Speech to Meaning” and “Deep Meaning Understanding” technologies, customers will have greater control over their user experience.

YouTube

During the MLB World Series Game 1, YouTube TV launched two AR ads. These ads showed a video player behind the Green Monster Seats at Fenway Park like it was apart of the ballpark. YouTube TV controls overlapped to resemble a YouTube TV experience and had the tagline, “watch like a fan.”

Retail

Walmart

The company is letting its employees use their personal cell phones for work tasks like clocking in, checking inventory and prices, scanning products and reviewing sales data. The company calls this program, “bring your own device (BYOD)”. Before this, employees were using company phones but said they preferred to use their own.

Indochino

The menswear brand is teaming up with the startup, Klarna, to help launch flexible-term installment plans so customers are able to pay for their purchases over a 6-36 month period. Along with this collaboration, Indochino also announced a new two-week delivery promise, which cuts down their previous delivery guarantee by one week.

Lululemon

Founder, Chip Wilson, is thinking about returning to the board. Wilson still does have a stake in the company which gives him the power to nominate a member of the Board and his current pick is set to end next year. After some drama with his position with Lululemon, it should be interesting if he returns back.

Security/Enterprise

Team8

The think tank and cyber resilience company announced a cross-industry coalition in rethinking cybersecurity approaches. This coalition would bring together some of the biggest companies like Walmart, Microsoft, Scotiabank, Moody’s and Cisco. The partner organizations are committing $85 million to use as funding to create solutions, bring market approaches forward, and promote digital transformation.

Apple

CEO, Tim Cook, is calling for a more comprehensive US law around data privacy at Apple. He’s looking at GDPR as an example. We’ll be keeping an eye out for updates.

Coca-Cola

The responsibilities of the Coca-Cola Company Chief Information Officer is shifting gears. At the start of the new year, current CIO, Barry Simpson, will be adding Enabling Services organization responsibilities to his role. This division is responsible for technical and integrated services governance. There are currently many C-suite changes within the company.

Healthcare

Novarad

The medical imaging company announced FDA clearance for its OpenSight augmented reality system. This system will be used for preoperative surgical planning and is designed for use with Microsoft HoloLens, a headset with a holographic computer. OpenSight will produce images of patients and overlay them onto the patients body so doctors can see inside for surgical planning.

CMS

CMS will offer flexibility in using Medicaid 1332 waivers which encourages states to leverage associated and short term limited duration health plans. This went into effect on Monday and will be helpful for governors as they will be allowed to submit waivers without state legislature approval.

Scripps

The Scripps Research Translational Institute and NVIDIA are teaming up to leverage AI in genomic and health sensor data. The partnership will aim to prevent diseases by using deep learning with data derived from whole genome sequencing and digital sensors.

Up Next: The Patient Experience Transformation Assembly

PET

The Millennium Alliance is thrilled to announce the second Patient Experience Transformation Assembly this year!

Working with our Members and Advisory Board, we are putting a program to enable you to test out new technology and hear from experts about the latest strategies changing the patient experience. We understand that for C-Level executives time is precious, so we are bringing the best content and technology together this October in Denver to jump-start your transformation this fall.

Interested in becoming a sponsor? Download your copy of the sponsorship prospectus>>

Our agendas and attendee lists are for Millennium Members only. Apply today for accessAlready a Millennium Member? Simply click the link and enter your password when requested.

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PUBLISHED BY carabernstein

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