Digital Diary

16 Feb, 2017

Ready to start your digital transformation journey? Step 1 – Identify your goals

 -Digital transformation journey - step 1

Digital Transformation is not a buzzword. It refers to the leveraging of digital technologies in the strategic transformation of an organization by its leaders. Transformation is no longer limited to just businesses. Governmental or societal bodies are also looking to digital technology to enable them to reach their objectives....

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Is the future of marketing conversation?

 -Messenger apps & chatbots - future of marketing is all about conversation

Noticed how your marketing gurus are all talking chatbots and messenger apps? Well, that’s because in recent years there has been a drastic increase in the uptake of messaging apps. In fact, the usage of these apps and chatbots is actually outpacing that of social media networks. It is...

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15 Feb, 2017

No rest for Retailers – Presidents’ Day Sales next

 -Presidents' Day 2017

There’s no rest for retailers post-Valentine’s day. Presidents’ Day is less than one week away and is yet another opportunity for businesses of all sizes to use the holiday for creative marketing. Presidents’ Day is an American holiday celebrated annually on the 3rd Monday in February. Initially established in...

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Quotes from the best – sharing the love on Valentine’s

 -Sharing the love valentines

Here at the Millennium Alliance, we’re celebrating Valentine’s Day by celebrating the digital transformers who are changing the face of business today. We’re sharing the love on social with #valentines by showcasing famous quotes from the best. Follow us on Twitter @Mill_All or on Instagram >> Here are the first...

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Valentine’s Day’s love story with marketing

 -Valentine's day blog - digital marketing

Integrating holidays into your marketing provides an opportunity for businesses of all sizes in all industries, to creatively attract their target and hopefully generate some sales. Valentine’s day is just around the corner! 2016 saw a record Valentine’s spend of close to US$20 billion, however, the National Retail Federation...

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13 Feb, 2017

L’Oréal’s digital transformation to be amped up in 2017

 -L’Oréal - blog digital retail

L’Oréal provided a corporate update to its stakeholders last week, many were focused on the future of The Body Shop. L’Oréal’s chairman and boss confirmed over the weekend that they would be selling the skin care company. Celebrating a record margin for 2016, their reinvigorated digital efforts of 2016...

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Introducing the new HHS of the US – Tom Price

 -Tom Price - NBC

The shift to a new presidential administration raised a lot of questions, one being what a Trump presidency would mean for health policy. With the news today, the future is looking a little clearer. In the early hours of this morning, Tom Price was confirmed as the new Health...

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10 tips for Google AdWords in a Multi-Device Healthcare World

 -Paid Search tips for healthcare

HIPAA (Health Insurance Portability and Accountability Act) regulations restrict the language healthcare marketers can use in their campaigns, in particular in Paid Search orGoogle AdWords. However, in today’s mobile-first world, you must adopt new ad formats, bidding and targeting strategies, attribution and optimization technologies to drive clicks, calls, and...

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Wearables to be worth US$30 million in the next 5 years

 -Wearable technology

The global wearables market is predicted to reach the value of over US$30 billion in the next five years. Interestingly, the kid and pet wearables market is equally set to rise in value, to over US$1 billion. According to a recent report by Research and Markets, the adoption of wearable health...

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The healthcare debate continues in the US

 -Bernie v Ted - healthcare reform

US Politicians were once again at battle last night, this time over health care reform. While Senator Warren worked to block Trump’s Attorney General pick, Bernie Sanders took to the CNN debate stage opposite Senator Ted Cruz. Echoing the presidential debates, this debate was very timely with the repeal...

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