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Digital Diary

12 Sep, 2017

“In some ways, I’d say ‘the more it [marketing] has changed, the more it stays the same’.” Interview with Keynote Speaker Eileen Campbell, Founder, Womintuition and Former CMO, IMAX & Former Global CEO, Millward Brown

 -Eileen Campbell, Founder, Womintuition and Former CMO, IMAX & Former Global CEO, Millward Brown

With just a few weeks to go until the Transformational CMO Assembly, we sat down with Keynote Speaker Eileen Campbell, Founder, Womintuition and Former CMO, IMAX & Former Global CEO, Millward Brown to get her insight into the complex marketing environment. Having held several top marketing positions at Millward Brown, IMAX and more, how has marketing evolved during your...

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11 Sep, 2017

Do You Have A Strong Endpoint Security Plan? If Not, You Need One

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Do you use computer devices such as laptops, tablets, desktop computers, or smartphones in order to carry out business operations? Do you store important information on these devices? If your answer is yes, that means you are using endpoint devices to deal with information, that can ultimately be turned into...

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11 Sep, 2017

What Retailers Are Considered Millennial Brands?

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The Millennial audience has changed how retailers conduct business operations. This audience’s desire for digital and social aspects have shifted the retail landscape. As a retailer, knowing how to target a Millennial can be extremely beneficial and can transform you into a Millennial brand. So, what exactly is a...

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11 Sep, 2017

{{Case Study}} Instagram Vs. Snapchat

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If you combine pictures, messaging, live videos, news, and special effects, what do you get? You get the two leading social media platforms that have taken the world and multiple industries by storm. These two outlets go by the names of Snapchat and Instagram. If you have a business...

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Top News Stories This Week: IBM, Amazon, Google And More…

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Friday is here again! Before we kick off with our weekend plans, first let’s reflect on some of the top news stories that have swept leading industries this week. Today we will cover industries such as healthcare, security & enterprise, marketing, and retail and financial services and all the...

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What Type Of Security Strategies Are Banks Using To Protect Data?

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Cyber security is necessary for any enterprise when dealing with multiple devices and data, especially the financial services industry. Without cyber security, organizations are at risk. “For most companies information is a key asset, whether intellectual property such as product designs, customer data or client lists, or financial information....

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07 Sep, 2017

Interested In Marketing News? Here’s What We Recommend

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Let’s face it, marketing is a crucial industry to understand in order to connect your product to your desired audience. “Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crash...

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What Is The Biggest Cause Of Data Breaches In Healthcare?

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Managing data is a big concern for many leading industries, especially when dealing with secure information. If there is one thing we know, it’s that healthcare manages a massive amount of data that is meant to be protected for the sake of patient privacy. Dealing with data brings security...

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How Are Business Professionals Getting Work Done?

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Most of us are on electronic devices all day, communicating, creating, and getting work done. A recent study conducted by Egnyte, a company that provides software enabled for sharing and storing, collected data from customers that exposed what kind of files they work with, how they work with them and even how...

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06 Sep, 2017

Examining The Future of Commerce with Igor Faletski, CEO and Co-Founder, Mobify

 -Igor Faletski, CEO and Co-Founder, Mobify

With just a few weeks to go until the Digital Retail Transformation Assembly, we sat down with sponsor and commerce expert Igor Faletski, CEO and Co-Founder, Mobify to find out more about the future of commerce. Where is the future of commerce heading? IGOR: Every retailer knows that commerce is moving...

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