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Digital Diary

17 Mar, 2017

News round-up: Digital Transformation latest on St Patrick’s Day

 -St Patrick's Day digital transformation news

Happy St. Patrick’s Day everyone! With St Paddy’s Day spent predicted to hit an all-time high, the luck of the Irish will be with retailers, bars, and restaurants alike across the U.S. today. According to the latest projections from the National Retail Federation (NRF), their annual survey (conducted by Prosper...

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16 Mar, 2017

Does sharing your exercise goals on social media help or hinder?

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One of the most common tips for those working to lose weight is to share your plan with family and friends. Many choose social media platforms to do just that. The idea is that when you share a goal, you become accountable to, and will be encouraged by, your...

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15 Mar, 2017

Digital Transformers: Top technology for Security and Enterprise

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There are literally hundreds of businesses selling technology to help you through your digital transformation. So we thought we would simplify things a little with our weekly list – “The Digital Transformers”, top technology for each industry. This week and for the third edition, we are taking a look...

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15 Mar, 2017

Gander Mountain files for bankruptcy – another sporting goods retailer bites the dust

 -sporting goods - future of the retail store

In the words of Queen, “another one bites the dust.” Gander Mountain is the most recent sporting goods retailer to file for bankruptcy. They follow a string of failures including MC Sports, who filed in February this year. “Despite aggressive actions to improve the efficiency of the company’s retail...

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“The future is here and we need to embrace it.” – Interview with Steve Facini, CMO, OnDemand CMO

 -Steve Facini Interview

Yesterday we sat down with Steve Facini, CMO, OnDemand CMO who joined us at our Digital FSI Transformation earlier this year. We quizzed Steve about the future of digital in the financial services, and what advice he has for the CMO of tomorrow. Steve, you recently joined us to moderate...

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13 Mar, 2017

Advice for the CMO of tomorrow

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Chief Marketing Officers today carry a heavier burden than ever before. With bigger budgets and expanding job descriptions, the role of the CMO has never been more complex. Hence the emergence of a more scientific marketing model. More and more the CMO is being asked to predict marketing performance....

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10 Mar, 2017

News round-up: Digital Transformation latest

 -New round-up week of March 6th

Starting today, each week we will round-up the biggest news digital news stories of the week for each industry that we cover. First up… Marketing Starbucks looks to gamification to improve its mobile app. Enter Bonus Star Bingo. Starbucks launched their Bingo platform this week, gamifying their mobile app. The game...

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09 Mar, 2017

Virtual Reality is adding a new dimension to retail

 -Virtual Reality in retail

Virtual reality is changing the face of retail by adding a new dimension to a shopper’s experience. Imagine this scenario. You’re planning to buy a birthday present for your Mum. Like every year, you plan on splitting the cost with your sister. You both search online to find the...

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08 Mar, 2017

Happy International Women’s Day

 -International women's day

Happy International Women’s Day! International Women’s Day, formerly known as International Working Women’s Day, is celebrated every March 8th. Dating back to 1909, the movement originated in New York City and was organized by Socialist Party of America. In 2017, the movement is no longer managed by one group...

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08 Mar, 2017

Digital Transformers: Top technology for Consumer-Facing industries

 -Transformers - top technology in consumer-facing industries

While we were working on our “Strategic Guide to Digital Business Transformation” eBook (coming soon!), we noticed that one of the major challenges facing digital disruptors today is choosing amongst the technology that is out there. There are literally hundreds of businesses selling technology to help you through your...

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