Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early Stage Technologies

Our 2018 assemblies may have come to an end, but we are already gearing up for the start of 2019! Our first assembly of the year will be The Digital Marketing Transformation Assembly featuring C-Suite marketing executives from around the U.S. With marketing in mind, we are excited to share with our members and readers, “Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early Stage Technologies” co-written by Millennium Alliance thought leader, Dr. Manjit Yadav, Professor of Marketing at Texas A&M University. Dr. Yadav’s current research focuses on marketing strategy in digital environments, particularly issues related to innovation and technological change.

The paper examines market scoping for early stage technologies, a fundamental yet underexplored marketing activity. Technology commercialization is an issue that underlies several topics that are often discussed at The Millennium Alliance assemblies. With an expected release date in 2019 into the Journal of Marketing, we are giving our members and readers an advanced copy. Enjoy!

Download here >>

About The Digital Marketing Transformation Assembly

Event Banner - CDO7

With 53% of Marketers planning on adopting Artificial Intelligence in the next 2 years, the digital marketing revolution is just getting started. CMOs and CDOs alike are seeking new ways to maximize their digital reach to attract new business to, as well as deliver enrich, personalized experiences to existing customers.

The Digital Marketing Transformation Assembly will bring together North America’s most prominent digital marketing technology and business leaders from all major consumer-driven industries to discuss the latest technology, innovations, and strategies driving digital marketing in 2019 and beyond.

Are you a CMO interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >>

Download the Sponsorship Prospectus to see if your eligible to sponsor our event >>

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