Marketers and whopper fans unite. Fernando Machado, Global CMO of Burger King, will take the stage as our Keynote Speaker next month at The Digital Marketing and Digital Retail Transformation Assembly. We were lucky enough to have a unique opportunity to sit down with Fernando BEFORE this event to chat one on one about his career, his legendary Burger King campaigns, what he wants the audience to take away from keynote address, and much more!
For the full video interview, click here.
For the full podcast episode, click here.
About Fernando Machado
Fernando is a global marketer with a passion for growing brands and businesses. With more than 120 Lions in Cannes (5 GPs), 16 D&AD Yellow Pencils, 1 Grandy (McWhopper), and 2 Grand Effies in North America, Fernando is known for pushing the creative boundaries to drive business growth.
Currently, as Global CMO at Burger King, Fernando’s focus is infusing the brand with purpose, modernizing the design, and inspiring the organization around brand development. Under Fernando’s leadership, Burger King became Client of the Year at the D&AD in 2016, Creative Marketer of the Year in Cannes 2017, Client of the Year at the One Show 2018 and Advertiser of the Year at the Clio Awards 2018. Fernando led campaigns such as “Proud Whopper”, “McWhopper”, “Google Home of the Whopper”, “Burning Stores”, “Bullying Jr”, “Whopper Neutrality”, and “Scary Clown Night”.
Prior to joining BK, Fernando worked for 18 years at Unilever. Starting as an intern, he moved up the ranks working different product categories and brands, including Dove where he led the groundbreaking “Beauty Sketches” (Titanium GP in 2013).
Fernando was recognized by Adweek as Grand Brand Genius (2013 and 2018 – only person to ever win twice), by the AD Club of NY as Marketer of the Year (2017), by Business Insider as top 10 most innovative CMOs (2017 and 2018), by AdAge as top 50 most creative people in the business (2017), and
by Forbes as Top 100 Most Creative Minds in Business.
About The Digital Marketing and Digital Retail Transformation Assembly
With 53% of Marketers planning on adopting Artificial Intelligence in the next 2 years, the digital marketing revolution is just getting started. CMOs and CDOs alike are seeking new ways to maximize their digital reach to attract new business to, as well as deliver enrich, personalized experiences to existing customers.
The Digital Marketing and Digital Retail Transformation Assembly will bring together North America’s most prominent digital marketing technology, retail and business leaders from all major consumer-driven industries to discuss the latest technology, innovations, and strategies driving digital marketing and retail in 2019 and beyond.
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