We had the pleasure of having Steve Robinson, Former CMO of Chick-fil-A, attend two Millennium Alliance marketing assemblies as Keynote Speaker. Most recently, he sat down for a fireside chat with Anne Marie Stephen, President of Street Fight and Founder of Retail Innovation Lounge. It’s a unique episode not to miss!
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About Steve’s latest book: Covert Cows & Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand
During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth–from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015–and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic “Eat Mor Chikin” cow campaign.
Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company’s founder, Truett Cathy, Robinson explains the important traits that built the company’s culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company’s approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.
Buy the book here >>