MA

The Millennium Alliance is an invitation-only organization for Senior-Level Executives and Business Transformers.

212-256-9890
Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Dawn Lerman of Fordham University on Today’s Podcast

Tune in to today’s podcast episode featuring Author, Professor and Executive Director of The Center For Positive Marketing at Gabelli School of Business at Fordham University, Dawn Lerman. We had the chance to chat about how she got her start in the marketing world and why she is one of few researchers focusing on the language of branding.

Listen and subscribe here >>

Good news! Millennium Alliance listeners also get a special discount code to purchase Dawn’s book, The Language of Branding. Click here and enter the discount code A004 for 20% off!

About The Book

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior.

Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence – and sales – of a brand. The book covers the fundamentals of brand language and applications for an array of marketing initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on the richness and complexity of language.

This book includes real-world case histories that demonstrate vividly how brand language is created and exercises that enable both students of marketing and marketing professionals to apply the book’s concepts and stimulate class discussion. The Language of Branding: Theory, Strategies and Tactics can be used in a number of courses, including consumer behavior, branding, advertising, linguistics, and communications.

About Dawn Lerman

Dr. Dawn Lerman is Professor of Marketing and Executive Director of the Center for Positive Marketing at Fordham University’s Gabelli School of Business where she studies the impact of words and other aspects of language on brand perceptions, consumer-brand relationships and memory for brands. Dawn’s book The Language of Branding: Theories, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior.

A former associate dean, Dawn transformed pedagogy within the Gabelli School by expanding technology-enabled teaching and experiential learning opportunities for MBA and MS students. She has developed and led trips to Argentina, China and the United Kingdom to immerse students in the social, cultural, political and historical context of business, and delivered workshops and seminars to executives in the United States and abroad. Her research has been published in many top academic journals including the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Interactive Marketing, and in several books.

Dawn serves on the editorial review boards of the Journal of Business Research and the International Marketing Review, and is an active member of the board of directors of the ANA Educational Foundation (AEF).

She holds a Ph.D. from the City University of New York, an MBA from New York University’s Leonard N. Stern School of Business and a BA in French language and literature from Brandeis University.

Leave a Reply

PUBLISHED BY carabernstein

View all posts by carabernstein

Related Posts

Announcing our Upcoming Keynote Speaker, Paul Connelly!

Our April Transformational CISO and CISO Healthcare Assembly in April is right around the corner, and we are excited to officially announce our Keynote Speaker, Paul Connelly, Chief Information Security Officer for HCA Healthcare! With 18 years of experience leading HCA’s program and years of Information Security experience at the White House, the National Security […]

Digital , News , Technology

Welcome our Newest Keyntote Speaker, Diwakar Goel!

We’re thrilled to announce Diwakar Goel, Global Chief Data Officer at General Electic, as our Keynote Speaker for our next Digital Enterprise CEO & Data Transformation Assembly! With over 13 years of experience with one of the largest firms in the United States, Diwakar is a wealth of knowledge and has proven himself to be […]

Team Spotlight: Interview with Gabie Polce!

With the opening of our brand new office in Austin, Texas rapidly approaching, we would like to put the spotlight on the woman who will be running the show in the Lone Star State. Gabie Polce, Head of Partnerships at The Millennium Alliance, is taking her talents to Texas to promote the growth of our […]

#MillenniumLive , Healthcare , Podcast

This Week’s #MillenniumLive with Steve Allen, MD!

This week’s podcast features Steve Allen, MD, former CEO of Nationwide Children’s Hospital and one of the newest members of the Millennium Alliance Advisory Board! After delivering a wonderful Keynote Address, Steve sat down for an interview on the changes he’s seen over the course of his 13 years at Nationwide Children’s Hospital, growth in […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Interested in Millennium Membership?
Find out if you qualify here.