David Reibstein Interview

Last month, The Millennium Alliance headed to Dallas, TX for The Digital Marketing & Digital Retail Transformation Assembly. We had the chance to sit down with David Reibstein, Professor of Marketing at The Wharton School and host of the SiriusXM radio show, Measured Thoughts.

We talked all things marketing – his research in metrics and ROI, top trends we should be keeping an eye on and of course, “Measured Thoughts,” where David sits down with today’s top CEOs and CMOs to provide a candid look at the state of marketing measurement today. You can take a look at his show here.

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