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The Millennium Alliance is an invitation-only organization for Senior-Level Executives and Business Transformers.

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How the Digital Transformation Has Redefined Freelance Work

The term freelance has been around as early as the 19th century. In fact, the term was first used to describe a mercenary for hire, hence free “lance”. Since then, freelance work has evolved so much. The emergence of the digital age over the past decade has redefined freelance to what we know it to […]

Where Detour Was Really Going

Guest piece written by Fernando Machado, Global Chief Marketing Officer at Burger King. The Millennium Alliance is honored to work with Fernando as our Keynote Speaker at the Digital Retail Transformation Assembly from August 26-27 at the Fairmont Dallas in Texas.  Enjoy! EXECUTIVE SUMMARY In the past few years Burger King built a reputation for […]

Improving Customer Acquisition, Engagement, and Retention with Personalized Offers

This article was written by Dan Slavin, CEO, CodeBroker.  [email protected] Marketing automation and sophisticated analytics are making personalization a reality for retail marketers.  Successful marketing personalization requires, what the Harvard Business Review calls, “integrating the three D’s: data discovery, automated decision making, and content distribution.” For personalization to work effectively, each of these need to be […]

The Language of Branding

Dawn Lerman, Professor of Marketing and Executive Director, Center for Positive Marketing of Fordham University Gabelli School of Business, joins us in just a few weeks for our CMO Retail East Assembly in Atlanta. Dawn will be moderating a number of sessions in our program including a discussion on connecting with your consumers through language. Her […]

How To Scale Culture

This post was originally published on LinkedIn by Denise Yohn, Brand expert, Author and Millennium Alliance Advisory Board member.  According to the Small Business Administration, about one-fifth of business startups fail in their first year and about half succumb to failure within five years.  Only about one third survive ten years or more. Many factors explain the dearth […]

Mobile First, Mobile Matters!

Back in the day, mobile was solely just a means of communication. Now, they are a part of everyday life. The need for smartphones and smart applications has become a central part of every person’s life, as mobile phones are now used for networking, gaming, getting directions, tracking health, shopping, and more. The cumulative progress […]

Exclusive Interview featuring Keynote Speaker, Keith Reinhard

We had the chance to sit down with Chairman Emeritus of DDB Worldwide, Keith Reinhard, who will be our Keynote Speaker at the upcoming Transformational CMO and Retail East next month. Keith is one of the few agency heads to rise through the creative side of the business. As a working creative man, he is […]

Steve Robinson Returns to The Millennium Alliance Transformational CMO and Digital Retail East as Keynote Speaker

We are thrilled to have Retired CMO of Chick-fil-A, Steve Robinson, return to the stage at our Transformational CMO and Digital Retail East. Steve last joined us earlier this year at The Digital Marketing & Digital Retail Assembly as Keynote Speaker. If you missed it, here’s an exclusive interview we did with Steve. We had […]

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About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

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Meet Our Editorial Team

Jenny Schecher

Client Services Director & Social Media Manager at The Millennium Alliance

Jenny is an avid contributor to our blog, Digital Diary, as well as all social media platforms. When she is not writing about digital transformation and technology, she is working with her team to make visions come to life at our events. (and eating all of NYC’s best food.)

Cara Bernstein

Manager, Executive Education Partnerships at The Millennium Alliance

She works with Thought Leaders at the Millennium Alliance assemblies and is also a contributor to Digital Diary. Cara writes about different industries preparing for the digital revolution.

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