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16 Apr, 2018

Is Social Media the New Television?

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Is viewership moving further away from television to online? In today’s digital age, all signs are pointing to this current shift. Year after year and day after day, businesses and marketers are finding that television events that had previously seen high viewership are now grossing lower ratings than ever...

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15 Mar, 2018

The Millennium Alliance Announces Founder of Siegel+Gale, Alan Siegel as Keynote at Transformational CMO Assembly

The Millennium Alliance is pleased to announce the founder of Siegel+Gale and the President & CEO of Siegelvision Corp Alan Siegel as Keynote at the Transformational CMO Assembly in Nashville, TN on April 19-20, 2018. Download the event brochure for more information about the what we’ve got planned at...

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22 Feb, 2018

New Study Shows That Too Much Personalization May Hinder Brands

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A recent study revealed on Marketing Dive shows that consumers are oftentimes creeped out by too much personalization used by brands. This information comes from a recent report “2018 CX Trends Report”, and it leads me to wonder, how much personalization is too much personalization for brands? Of course,...

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13 Dec, 2017

Transformational CMO Assembly Exposed The Promises, Pitfalls and Best Practices Of Data Driven Marketing

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On November 9, executives from the marketing industry joined us in Denver, Colorado for the Transformational CMO Assembly. Over two days, through a series of roundtables, presentations, and workshops, our attendees had the opportunity to learn from the best and take away new insight that will ultimately benefit their future...

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14 Nov, 2017

How Is Brand Storytelling Effective In Marketing?

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Brands are constantly under pressure to deliver strong campaigns that demand an audience’s attention in order to drive online sales as well as foot traffic into stores, especially during the busy holiday season. They go to great lengths to deliver holiday experiences in-stores, with components like window displays, and decorations...

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02 Nov, 2017

Our Survey Reveals The Top Priorities Of Marketing Leaders in 2018

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Our Transformational CMO Assembly is next week, and we can’t wait to meet all of our members in Denver, Colorado. Before we hop on the plane, we sent our Millennium Members a survey to get a firsthand look at the priorities that they have surrounding the marketing industry. These...

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24 Oct, 2017

The War Between Wendy’s And Burger King Teaches Marketers To Pay Attention

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Social media has given brands the chance to declare a different kind of war among each other. This war does not involve firearms, but instead, 140 characters and some visual components. As brands use social media more than ever, it is giving them the chance to pay attention to...

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16 Oct, 2017

How Much Social Media Is Too Much For Brands?

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We live in a society where social media has become a dominating factor in consumers’ lives. It provides platforms where consumers are able to connect, create and communicate different ideas and messages. A vast amount of information is available through social media, depending on what you are looking for....

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11 Oct, 2017

The Future of Marketing is Predictive

 -The Future of Marketing is Predictive

The marketing landscape is changing once again. Artificial Intelligence has opened the door to the idea of Predictive Marketing. With Transformational CMO Assembly just around the corner, Digital Diary sat down with Eric Duerr, CMO and Predictive Marketing expert at RocketFuel, part of Sizmek. As experts in Predictive Marketing,...

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05 Oct, 2017

As A Marketer, How Can You Avoid Intrusive Marketing?

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Put yourself in a consumer’s shoes: you’re scrolling through your favorite social media site, trying to connect with brands, celebrities, athletes, you name it, based on your preferences and interests. Then, it hits you. You see one advertisement, you see two advertisements, by the third one you want to...

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