06 Oct, 2017

The Power Behind Marketing Decisions: Data And Analytics

 -The Power Behind Marketing Decisions- Data And Analytics

Marketing has evolved. Thanks to digital transformation and the advent of new technology, marketers are empowered to make smarter decisions. Data and Analytics powers these smarter marketing decisions. By leveraging the right data, marketers are able to target and personalize their chosen tactics to suit the needs and meet...

Read more

Why Retail Uses Artificial Intelligence to Power Personalized Marketing

 -Acumen AI Retail Post

In retail, competition is fierce. Retail marketers are seeking ways to stand out by delighting and surprising their consumer. Artificial Intelligence and Personalized Marketing Forward-thinking companies are competing and winning based on their ability to offer up relevant marketing content that is tailored to the behaviors, preferences, and context...

Read more