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13 Mar, 2018

How Brands Can Find Luck Through St. Patrick’s Day Marketing

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It’s that time of the year again! St. Patrick’s Day is upon us this weekend. Whether you are Irish, (or planning on pretending to be) this day is just like other calendar holidays that allow brands to use unique marketing tactics to grab the attention of an audience. “With...

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17 Mar, 2017

News round-up: Digital Transformation latest on St Patrick’s Day

 -St Patrick's Day digital transformation news

Happy St. Patrick’s Day everyone! With St Paddy’s Day spent predicted to hit an all-time high, the luck of the Irish will be with retailers, bars, and restaurants alike across the U.S. today. According to the latest projections from the National Retail Federation (NRF),┬átheir annual survey (conducted by Prosper...

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