212-256-9890

02 May, 2018

Building Brand Awareness with Influencer Marketing

 -

A trend that is coming in strong. Getting back to basics for a minute – an influencer is someone who can essentially influence the opinions or decisions of an audience through social media. Influencers build up their ‘brand’ for what could be years. They create a cohesive look for...

Read more

Re-Tweet This: Social Media Week in NYC a Massive Success

 -

Last week, I had the opportunity to attend and represent The Millennium Alliance at Social Media Week held at the Sheraton at Times Square in New York City. In its 10th year, Social Media Week New York (#SMWNYC) brought together big businesses, leaders, and professionals looking to explore new ideas,...

Read more
16 Apr, 2018

Is Social Media the New Television?

 -

Is viewership moving further away from television to online? In today’s digital age, all signs are pointing to this current shift. Year after year and day after day, businesses and marketers are finding that television events that had previously seen high viewership are now grossing lower ratings than ever...

Read more
27 Feb, 2018

Brands Competed For Engagement Gold In The Winter Olympics

 -

The Winter Olympics have come and gone, leaving us with memories of winnings, losings, and epic highlights of the best athletes in the world competing against one another for the gold. The athletes were not the only ones competing for medals. Brands were up against each other to win the most...

Read more
12 Feb, 2018

How Brands Are Telling A Love Story With Valentine’s Day

 -

Oh, Valentine’s Day, a time where love is in the air. Friends, colleagues, family members, couples and everyone in between are called to express emotion to each other in unique ways. Most of the time, this emotion is expressed through the act of purchasing something like a card, flowers,...

Read more

Do Algorithms On Social Media Determine Engagement?

 -

I think it is safe to say we are in a world where technology pretty much plays a function in most things we do. Whether we are interacting with our friends, completing tasks at work, or simply enjoying some free time, technology is likely to be an active participant....

Read more
23 Jan, 2018

Is Social Media The New Television For Marketers?

 -

It is no surprise that social media has a huge impact on society as we know it today. It is pretty much everywhere and is even being integrated into omnichannel business efforts in many industries. This tool has made business professionals question if social media will replace all types...

Read more
22 Jan, 2018

Here Are The Ads That You Can Look Forward To During The Super Bowl

 -

It is that time of the year again: when two NFL teams battle for victory during the biggest game of the football season. This game is referred to as the Super Bowl, does it ring a bell? Whether you watch the game to root for (or against) a team,...

Read more
19 Jan, 2018

Here’s How Social Media Has Changed The Fashion Industry

 -

Believe it or not, there once was a time where fashion experts got dressed in the morning without documenting their outfit for 1+ million people admiring from a device at any given location. During these times, there was no Instagram, no blogging, and no cell phones (I know, right.)...

Read more
08 Jan, 2018

What To Expect From The Marketing Industry In 2018

 -

The Millennium Alliance is back to work today after our two-week holiday vacation, and we are wasting no time when it comes to revealing what is to come in 2018 for marketers. 2017 was a great year for the marketing industry. We saw new trends emerge in the sector,...

Read more