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13 Dec, 2017

What Are The Habits Of Successful Professionals On Twitter?

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In a recent blog post, we explored the reasons why executives should engage on Twitter. Long story short, it is a platform that successfully connects users and delivers the desired brand message to an audience. If you have a Twitter, then you have taken the first step to having...

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07 Dec, 2017

Fake It Until You Make It: Influencer Marketing Gone Wrong

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Influencer marketing has been a force to be reckoned with in the marketing sector, especially after social media took the world by storm, opening up new opportunities and new networks of communication throughout the world. Once brands and individuals started to work together to achieve brand recognition and customer engagement,...

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06 Dec, 2017

Stay Informed Or Fall Behind: Why Executives Need Twitter

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Imagine being the CEO of a major cooperation, and having the ability to reach an audience of high magnitude. This audience is constantly interacting with you, and engaging in your company, as well as sharing your company’s content. Well, you just imagined the world of Twitter, with only a tiny...

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21 Nov, 2017

Social Media Platforms Advance, As Technology Grows

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Social media has taken the world by storm, after major platforms like Twitter, Facebook and Instagram emerged. These platforms are continuing to disrupt business operations by creating a new audience that is always plugged in, and constantly paying attention to the visual components that are found on tiny screens...

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08 Nov, 2017

Should You Be Monitoring Your Employees’ Computers?

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As an employer, it is important to be aware of what your employees are doing, in order to motivate them, when needed, or just to simply have a clear understanding about what is going on in your business. From an employees perspective, it is important to meet the expectations...

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07 Nov, 2017

What Components Shape Digital Marketing In Healthcare?

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Digital marketing in the healthcare industry is just as disruptive as mobile apps and digital tools that have surfaced in this sector over the past few years. A strong healthcare marketing strategy can set you apart from the competition and position yourself to create the utmost patient engagement. Once...

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07 Nov, 2017

Just How Important Is SEO In Marketing?

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If you are in the marketing industry, chances are you have heard of SEO. Not only have you heard of it, you have used it, conducted strategies around it, with goals to optimize it as much as possible. The truth behind SEO lies in the overall definition of the...

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30 Oct, 2017

How Is Workplace By Facebook Changing Business?

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“Change the way you work” is the slogan for Workplace by Facebook, a social network that was created one year ago, targeting businesses and enterprise collaboration. This innovative platform has given businesses a chance to connect in order to “turn business ideas into action.” “Workplace is a dedicated and...

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26 Oct, 2017

Stay Informed With This Week’s Publication Review

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Happy Thursday! It’s time for our weekly publication review, where we deliver you with informative knowledge surrounding a leading publication that we draw much of our information from. We constantly strive to stay up to date with the disruptive trends that surround all the leading industries, and online publications...

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24 Oct, 2017

The War Between Wendy’s And Burger King Teaches Marketers To Pay Attention

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Social media has given brands the chance to declare a different kind of war among each other. This war does not involve firearms, but instead, 140 characters and some visual components. As brands use social media more than ever, it is giving them the chance to pay attention to...

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