212-256-9890

Coca-Cola Leads Digital Transformation In Global Beverage Industry

 -

Coca-Cola has a new chief in town, James Quincey after former CEO Muhtar Kent stepped down. Quincey has made it clear that his mission for the Coca-Cola brand is to adapt and meet the needs of a new threat: digital disruption. Coca-Cola is famed for successfully leveraging the traditional marketing tool...

Read more
07 Jun, 2017

Twitter the Favorite Social Media Platform for World Leaders

 -Twitter the Favorite Social Media Platform for World Leaders

According to a recent study by Burson-Marsteller made available in a news release, Twitter is officially the most popular social media platform among world leaders. 276 heads of state and government and foreign ministers from 178 countries, and representing 92% of all members of the United Nations regularly utilize the...

Read more
17 May, 2017

A look back at Healthcare Payers Transformation Assembly May 2017

 -Healthcare Payers Transformation Assembly

Recap of the assembly from Twitter and Instagram - #PAYAssembly

Read more
02 May, 2017

How Fyre Festival got Influencer Marketing Right…(and everything else wrong)

 -Fyre Festival

If you were pondering through the trending hashtags on Friday like I was, you might have come across #FyreFestival. Today, Vanity Fair released an exclusive look at the company’s leaked marketing pitch deck…adding fuel to the “fyre storm”. Photos from the Bahamas-based event spread like wildfire across social media,...

Read more
20 Apr, 2017

Why Social Media Shouldn’t Be a Component of your Marketing Strategy

 -Why Social Media Shouldn't Be a Component of your Marketing Strategy

You can’t have a conversation with a marketer these days without them mentioning social media at least three times. It’s tough to get away from it, especially at the moment, with 3 major brands making social errors this month. United Airlines The airline company underestimated the power of social media...

Read more
16 Mar, 2017

Does sharing your exercise goals on social media help or hinder?

 -

One of the most common tips for those working to lose weight is to share your plan with family and friends. Many choose social media platforms to do just that. The idea is that when you share a goal, you become accountable to, and will be encouraged by, your...

Read more
07 Mar, 2017

Does Your Brand’s Social Influence Strategy Go Beyond Social Media?

 -Brand's social influence

Does Your Brand’s Social Influence Strategy Go Beyond Social Media? AMEX, BMW, Dove, and Gatorade are among the brands winning big time at social influence–so much so that they crush their category leaving the fierce competition behind. Our latest ebook: “Lessons From the Leaders of Social Influence: Brands that Crush Their Category...

Read more

5 marketing tips to target “Generation Health”

 -Marketing to Generation Health

“Generation Health” is a new term, one I noted this morning in a fantastic article by TechCrunch. Entitled ‘The rise of “Generation Health“‘, Duncan Turner takes a deep dive into the digital healthcare and how the emergence of new technology has led to the emergence of the on-demand patient, or...

Read more

#WearRed, #ALSIceBucketChallenge and their impact – healthcare needs to go digital

 -#WearRed

Yesterday we wrote about how the future of healthcare is digital and took a deep dive into the digital transformation of this industry. We looked at how digital tools are not only revolutionizing the way the patient engages with their own health and healthcare professionals; but also, how it...

Read more
01 Feb, 2017

America’s Game – the ‘Super Bowl Ad’

 -Super Bowl Ad Game goes digital

The Super Bowl is the pinnacle of every sports fan’s February. Not only do the two best American Football teams face-off, but the Super Bowl now features some of the biggest names in music during the halftime show, including Katy Perry, Coldplay, Beyoncé and the iconic Rolling Stones. But...

Read more
Show Buttons
Share On Facebook
Share On Twitter
Share On Linkedin
Hide Buttons