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16 Oct, 2017

How Much Social Media Is Too Much For Brands?

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We live in a society where social media has become a dominating factor in consumers’ lives. It provides platforms where consumers are able to connect, create and communicate different ideas and messages. A vast amount of information is available through social media, depending on what you are looking for....

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26 Sep, 2017

This Digitally-Obsessed Generation is Changing the Marketing Conversation

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Picture this: a group of people who are described as social media obsessed, opinionated, tech-savvy, lazy, educated, conscious, progressive. They have changed conversation among retailers and marketers alike, and have been hired by you. This group has created a behavioral shift when it comes to buying patterns, store preferences,...

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Why Is The Finance Industry Seeking Marketers More Than Ever?

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As the finance industry continues to innovate, this complex sector must adopt new strategies in order to stay ahead of the competition that is growing from digital transformation. According to “The CMO Survey“, the finance industry is making strides to put marketing efforts the forefront of their strategies. This...

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21 Sep, 2017

Take A Look At This Week’s Publication Review

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Happy Thursday! In case you forgot, we dedicate each Thursday to review publications that provide us with up to date information surrounding all the industries we know best. Financial services, retail, marketing, healthcare, and security are among the sectors that we work with every day, in order to provide...

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18 Sep, 2017

Are You Using Your Marketing Data To Its Full Potential?

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Data, data, and more data. That is the mindset that marketers must adapt to in order to meet the needs of customers. According to Martech Advisor, if you are not using marketing data in your strategies, you are in the minority. “If you aren’t engaged in data-driven marketing, you’re...

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14 Sep, 2017

What Online Healthcare Publication Is Most Informative?

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Healthcare is an important issue. Since it so important, we aim to write informative pieces about this industry weekly. Since this sector is so complex, we need to turn to trusted sources to get our information. There are many healthcare publications on the internet today, but there is one...

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11 Sep, 2017

{{Case Study}} Instagram Vs. Snapchat

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If you combine pictures, messaging, live videos, news, and special effects, what do you get? You get the two leading social media platforms that have taken the world and multiple industries by storm. These two outlets go by the names of Snapchat and Instagram. If you have a business...

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05 Sep, 2017

“A CMO’s connection & understanding of their customer is so important.” Interview with Miki Racine Berardelli, CEO, KIDBOX & Transformational CMO Keynote Speaker

 -Miki Racine Berardelli, CEO, KIDBOX & Former President, Digital Commerce & Chief Marketing Officer, EVP, Chico’s FAS (2)

With just a few weeks to go until the Transformational CMO Assembly, we sat down with Keynote Speaker Miki Racine Berardelli, CEO, KIDBOX to get her insight into the complex marketing environment. Having held several top positions at major US brands, how has marketing evolved during your career? MRB: In so many ways!...

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23 Aug, 2017

What Marketing Campaigns Are Kicking Off The NFL Football Season?

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With just a few weeks away, football season is about to kick off, which means major enterprises are making strides to release marketing campaigns. Marketing and the NFL complement each other perfectly, because of how successful football is in the U.S. is when it comes to appealing to an...

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22 Aug, 2017

What Challenge Does Retail Face While Heading Into 2018?

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“The retail apocalypse” is a term that we have talked about time and time again, expressing the challenges that brick and mortar stores face against e-commerce giants developing. This “apocalypse” has caused retailers to go to great lengths, using multiple outlets, in order to drive sales by targeting customers....

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