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20 Apr, 2017

Why Social Media Shouldn’t Be a Component of your Marketing Strategy

 -Why Social Media Shouldn't Be a Component of your Marketing Strategy

You can’t have a conversation with a marketer these days without them mentioning social media at least three times. It’s tough to get away from it, especially at the moment, with 3 major brands making social errors this month. United Airlines The airline company underestimated the power of social media...

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16 Mar, 2017

Does sharing your exercise goals on social media help or hinder?

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One of the most common tips for those working to lose weight is to share your plan with family and friends. Many choose social media platforms to do just that. The idea is that when you share a goal, you become accountable to, and will be encouraged by, your...

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07 Mar, 2017

Does Your Brand’s Social Influence Strategy Go Beyond Social Media?

 -Brand's social influence

Does Your Brand’s Social Influence Strategy Go Beyond Social Media? AMEX, BMW, Dove, and Gatorade are among the brands winning big time at social influence–so much so that they crush their category leaving the fierce competition behind. Our latest ebook: “Lessons From the Leaders of Social Influence: Brands that Crush Their Category...

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07 Feb, 2017

5 marketing tips to target “Generation Health”

 -Marketing to Generation Health

“Generation Health” is a new term, one I noted this morning in a fantastic article by TechCrunch. Entitled ‘The rise of “Generation Health“‘, Duncan Turner takes a deep dive into the digital healthcare and how the emergence of new technology has led to the emergence of the on-demand patient, or...

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03 Feb, 2017

#WearRed, #ALSIceBucketChallenge and their impact – healthcare needs to go digital

 -#WearRed

Yesterday we wrote about how the future of healthcare is digital and took a deep dive into the digital transformation of this industry. We looked at how digital tools are not only revolutionizing the way the patient engages with their own health and healthcare professionals; but also, how it...

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01 Feb, 2017

America’s Game – the ‘Super Bowl Ad’

 -Super Bowl Ad Game goes digital

The Super Bowl is the pinnacle of every sports fan’s February. Not only do the two best American Football teams face-off, but the Super Bowl now features some of the biggest names in music during the halftime show, including Katy Perry, Coldplay, Beyoncé and the iconic Rolling Stones. But...

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04 May, 2016

The Underestimated Power Of Executive Roundtables

POST WRITTEN BY: Cynthia Johnson Director of Brand Development at American Addiction Centers, previously Managing Partner at RankLab (Acquired by AAC Holdings, Inc. 2015). I’ve been invited twice now to host a series of roundtable discussions with some of the top CMOs in the country at The Millennium Alliance, and this experience...

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28 Jan, 2016

CMO & DIGITAL MARKETING TRENDS FOR 2016

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25 Aug, 2015

Digital Transformation Assembly Announces Opening Keynote Speaker

 -Mel Carson Digital

NEW YORK, August 25, 2015 – The Millennium Alliance is pleased to announce that Mel Carson – Digital Content Marketing Strategist & Consultant on Personal Branding, Social Media & Digital PR as well as Founder and Principle Strategist at Delightful Communications – will deliver the opening keynote address at the annual Digital Transformation Assembly taking place November 2nd–3rd, 2015...

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27 Jun, 2015

Digital Dose Snippets

Digital Dose Snippets: Verizon Acquires AOL, #emoji, Facebook’s “Instant Articles” Midweek dose of the latest stories you need to know surrounding all things marketing and tech from around the web… With AOL, Verizon Takes on Google and Facebook in Digital Advertising [WSJ] Why Millennials Drive Global Prestige Cosmetics and...

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