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15 Aug, 2017

How Important Is Visual Content In Marketing Campaigns?

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Visual content is very important while conducting a marketing strategy. What better way to translate a message to your audience than letting photos or videos to do the talking? It is no surprise that the world prefers visual content, just look at the social media platforms that are so...

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14 Aug, 2017

What Drives Brand Loyalty Between Customers and Stores?

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I’ll give you a hint: brand loyalty involves digital transformation. In a recent study done by Salmon, participants reported that innovative tools create the most brand loyalty among brands and customers. In order to achieve brand loyalty, retailers must adapt strategies to become “Omni-channeled” in order to meet their...

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07 Aug, 2017

Welcome to Twitter: an Effective Tool Your Business Needs

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Twitter is a powerful tool that influences how organizations are viewed by the public. CMO’s have adjusted their marketing techniques to target audiences through Twitter. “With hundreds of millions of users and over 500 million Tweets being sent each day, Twitter offers a powerful opportunity for people to reach...

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03 Aug, 2017

Use Social Media to Help, Not Hinder; Avoid These Mistakes.

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Social media is a valuable tool that CMO’s use in order to create brand awareness and engage with an audience. This tool can either hurt or hinder a brand. We reported in April about the companies who encountered disastrous errors that took social media by storm, ruining their image. “A...

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27 Jul, 2017

Retailers Push Back to School Shopping to Stay Ahead

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Back to school shopping campaigns are in full swing as brick and mortar stores attempt to attract customers. The back to school shopping season is one of the most important seasons for retailers. “Back-to-school (B2S) shopping season accounts for about 50% of annual school-related spend and touches about one-quarter...

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05 Jul, 2017

CMO’s Adapt to a Copycat Social Media World

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Twitter, Facebook, Instagram, and Snapchat have integrated different tools into their apps to enhance the customer experience that has made them accessible, everyday tools for users.  Lately, the features on these apps seem to be repetitive of one another, displaying a type of “copycat” behavior. CMOs now have a...

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28 Jun, 2017

Businesses Adapt to Technology to Become Digital Enterprises

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In a world where technology is rapidly developing, we are constantly forced to keep up with new, digital trends in order to stay up to date and relevant. It is no surprise that businesses are compelled to keep up with the trends as well, to stay above the digital...

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Coca-Cola Leads Digital Transformation In Global Beverage Industry

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Coca-Cola has a new chief in town, James Quincey after former CEO Muhtar Kent stepped down. Quincey has made it clear that his mission for the Coca-Cola brand is to adapt and meet the needs of a new threat: digital disruption. Coca-Cola is famed for successfully leveraging the traditional marketing tool...

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07 Jun, 2017

Twitter the Favorite Social Media Platform for World Leaders

 -Twitter the Favorite Social Media Platform for World Leaders

According to a recent study by Burson-Marsteller made available in a news release, Twitter is officially the most popular social media platform among world leaders. 276 heads of state and government and foreign ministers from 178 countries, and representing 92% of all members of the United Nations regularly utilize the...

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17 May, 2017

A look back at Healthcare Payers Transformation Assembly May 2017

 -Healthcare Payers Transformation Assembly

Recap of the assembly from Twitter and Instagram - #PAYAssembly

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