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13 Mar, 2018

How Brands Can Find Luck Through St. Patrick’s Day Marketing

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It’s that time of the year again! St. Patrick’s Day is upon us this weekend. Whether you are Irish, (or planning on pretending to be) this day is just like other calendar holidays that allow brands to use unique marketing tactics to grab the attention of an audience. “With...

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18 Oct, 2017

The 3 Kinds Of Holiday Shoppers You Should Pay Attention To

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The holiday season is right around the corner, so retailers are gearing up to combat unique kinds of shoppers that come around during this year. These shoppers vary in preferences, likes, dislikes, and priorities. As a retailer, it is important to understand what kinds of different shoppers exist during...

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