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A Marketer’s Dream: The Kentucky Derby

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This past weekend, Justify took the lead as winning horse in Louisville at the Kentucky Derby. This year’s race marks the 144th consecutive year of the Kentucky Derby. It’s one of the oldest US sporting events and with more than 150,000 attendees each year and millions of viewers at...

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30 Jan, 2018

How Does Brand Packaging Influence Consumer Behavior?

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Picture yourself in your local grocery store browsing the aisles for items that will satisfy your grocery list. Do you grab the label that you are most familiar with, or does something else catch your eye? If so, what was it about that packaging that enticed you enough to make...

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What Does The Future Of Financial Services Hold?

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The financial services industry is constantly in flux. As digital transformation disrupts all leading industries, the finance sector is not exempt from change. In fact, it is embracing it by adopting new tools and services into business functions. Questioning the future of finance can seem like a complex task...

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Are Millennials Helping The Nurse Force Expand?

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Anyone in the healthcare industry knows that behind every functional practice or hospital, nurses are playing a role. Nurses are trusted healthcare professionals who have large responsibilities in the industry. There are many different job titles that nurses can hold. The most common being registered nurses, nurse practitioner, and...

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26 Sep, 2017

This Digitally-Obsessed Generation is Changing the Marketing Conversation

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Picture this: a group of people who are described as social media obsessed, opinionated, tech-savvy, lazy, educated, conscious, progressive. They have changed conversation among retailers and marketers alike, and have been hired by you. This group has created a behavioral shift when it comes to buying patterns, store preferences,...

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Why Is The Finance Industry Seeking Marketers More Than Ever?

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As the finance industry continues to innovate, this complex sector must adopt new strategies in order to stay ahead of the competition that is growing from digital transformation. According to “The CMO Survey“, the finance industry is making strides to put marketing efforts the forefront of their strategies. This...

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11 Sep, 2017

What Retailers Are Considered Millennial Brands?

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The Millennial audience has changed how retailers conduct business operations. This audience’s desire for digital and social aspects have shifted the retail landscape. As a retailer, knowing how to target a Millennial can be extremely beneficial and can transform you into a Millennial brand. So, what exactly is a...

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11 Sep, 2017

{{Case Study}} Instagram Vs. Snapchat

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If you combine pictures, messaging, live videos, news, and special effects, what do you get? You get the two leading social media platforms that have taken the world and multiple industries by storm. These two outlets go by the names of Snapchat and Instagram. If you have a business...

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Weekly News Buzz Staring Nike, Russia, Citigroup, Amazon and more….

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Happy Friday! There has been a lot of buzz surrounding the leading industries such a retail, marketing, healthcare, security&enterprise and financial services. Digital Diary is here to give you all the latest news to keep you informed, and up to date. Let’s start with the latest retail news. RETAIL Amazon...

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The Latest News About Microsoft, Snapchat, Walmart and Many More…

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If you have been wondering what the latest updates in your industry are, stick around, Digital Diary has some news for you! It is time for the weekly news round up including the industries of financial services, retail, security & enterprise, marketing, and healthcare. This week, let’s begin with...

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