Artificial Intelligence ignites Insurance Digital Transformation

 -Artificial Intelligence Ignites Insurance Digital Transformation

Artificial Intelligence and Digital Transformation go hand-in-hand these days. The number of instances of companies adopting this technology to either fuel or ignite their transformation is numerous, and spans industries. Most recently, insurance has been adopting AI-technology to improve the claims process for its consumers. Artificial Intelligence or AI...

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22 May, 2017

How Snapchat Orchestrated The Return of the QR Code

 -How Snapchat orchestrated the return of the QR Code

AdAge published the death of QR codes at the hands of “easier-to-use apps” back in 2013. But thanks to messaging apps like Snapchat and Facebook Messenger, they are getting a new lease of life. “Snapcodes” “Snapcodes” were created by Snapchat in 2015, to enable users to create their own image...

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12 May, 2017

News update: Adidas sells Golf brands; ChatBots to save $8 billion in Healthcare & Banking; Apple buys Sleep Tracker; Marketing Hall of Fame Ceremony 2017 and more.

 -News May 12

Here’s the weekly news round-up! Let’s start with a marketing joke from the folks over at Dilbert. RETAIL Macy’s Yesterday, Macy’s, Inc. announced that their first quarter total sales fell 7.4% to $5.3 billion, mostly due to store closures.According to a company press release, Q1 same-store sales on an owned...

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11 May, 2017

How Waze is helping Smart Marketers get ahead


Over the weekend, I headed upstate to Hunter Mountain in the Catskills, NY to escape the city for the weekend. As we settled into the hire car and plugged in our phones, we downloaded Waze to get the fastest route to our destination. Waze is the world’s largest community-based...

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08 May, 2017

Should Startups be concerned with Digital Transformation?

 -Should Startups be concerned with Digital Transformation?

Digital transformation is arguably the single most talked about business trend of the moment. You can’t talk to a senior-level executive these days without it coming up! “90% of CEOs believe the digital economy will impact their industry, but less than 15% are executing a digital strategy.” – MIT Sloan and...

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26 Apr, 2017

Who is the Marketing Unicorn?

 -marketing unicorn

A Unicorn, a mythical creature of legend, that is as rare as it is majestic, has ignited a craze recently that many a marketer is looking to leverage. Take Starbucks for example, who last week launched their ‘Unicorn Frappuccino’, a brightly colored drink that changes color and taste as...

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20 Apr, 2017

Why Social Media Shouldn’t Be a Component of your Marketing Strategy

 -Why Social Media Shouldn't Be a Component of your Marketing Strategy

You can’t have a conversation with a marketer these days without them mentioning social media at least three times. It’s tough to get away from it, especially at the moment, with 3 major brands making social errors this month. United Airlines The airline company underestimated the power of social media...

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14 Apr, 2017

News round-up: Bankruptcies in Retail, Digital Apps in Healthcare, Digital Marketing spend tops the charts and more


Here it is folks! The weekly round-up is here. Instead of chocolate for Easter, here’s a little data joke that the digital transformers out there will appreciate from the folks over at Dilbert. RETAIL Rue21, Gymboree and Claire’s Another set of bankruptcies is plaguing the retail news this week....

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06 Apr, 2017

Digital Transformation is now an imperative

 -Strategic Guide Digital Transformation

Digital Transformation is now an imperative. With the consumer being more informed than ever and using digital tools not only to communicate but to seek answers, companies are being forced to adapt. To stay ahead of their competition, companies are battling to be the first to digital transform. Every...

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04 Apr, 2017

Let’s take a look at what happened at Transformational CMO Assembly

 -Transformational CMO Assembly

The Transformational CMO Assembly headed down to Dallas this week. With discussions from industry leaders like Russ Klein, CEO, American Marketing Association, #CMOAssembly attendees debated everything from #personalization #storytelling #branding #partnerships #digitalmarketing #video and more.

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