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18 Jun, 2018

Has the World Cup Become a Toxic Brand?

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There is no doubt that the World Cup is one of the most-watched sporting events in the world, with viewership comparing only to the Olympics in terms of a worldwide audience. With millions of viewers watching each game from around the world, it would be easy to assume that companies...

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12 Jun, 2018

It’s Finally Here! The Launch of Our Transformational CMO Day Series in NYC is Today

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Marketing has never been more complicated. Wading through the flood of new technologies to stay ahead of the latest trends is a constant challenge for CMOs. With the hope of inspiring conversation in the ever-evolving marketing industry, The Millennium Alliance is thrilled to launch the first Transformational CMO Day...

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08 Jun, 2018

Meet Jason Pierret, The Healthcare Marketing Strategist You’ve Been Looking For

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Anyone in digital marketing knows that a lot can change in 10 years. The same goes for those in the healthcare industry. Interestingly, the strongest link between marketing and healthcare is exactly that: the speed of change.   Jason Pierret has been navigating the complex world of healthcare marketing...

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04 Jun, 2018

“The only content that counts is the content that works” Percolate CEO Randy Wootton Discusses the Content Bottleneck in Exclusive Interview

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With our Transformational CMO Day New York rapidly approaching, Digital Diary sat down with one of our sponsors, Percolate, to gain a first-hand look into how marketing is continually being affected by content bottlenecking, especially for content marketers who cannot keep up with the demand for content and the...

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Weekly Roundup Featuring Apple, Amazon, AARP, Walmart and more

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Rabbit, rabbit! Happy June everyone. Before we cross our fingers for sunshine this weekend, let’s take a look at this week’s roundup with updates in retail, healthcare, marketing and security/enterprise. Retail Sears Yesterday the company announced that are planning to close 72 stores in the near future. These are...

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Our Weekly News Roundup Featuring Pepsi, Urban Outfitters, Microsoft and Williams-Sonoma

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Happy Memorial Day Weekend! Before we hit the road to get to the beach, let’s take a look at what’s been happening this week. Retail Williams-Sonoma Furniture and home goods store had an outstanding quarter due to some drastic changes. Things like delivery scheduling, loyalty program changes and online...

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Our Weekly Roundup including Facebook, Lulu’s, Taco Bell, GDPR, and More…

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Hello Friday! We have officially made it through another arduous work week! Wherever you are, you are most likely daydreaming about what the weekend will look like, so why not take a quick break to catch up on this week’s biggest stories to kick off the weekend festivities? Whether...

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A Marketer’s Dream: The Kentucky Derby

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This past weekend, Justify took the lead as winning horse in Louisville at the Kentucky Derby. This year’s race marks the 144th consecutive year of the Kentucky Derby. It’s one of the oldest US sporting events and with more than 150,000 attendees each year and millions of viewers at...

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02 May, 2018

Building Brand Awareness with Influencer Marketing

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A trend that is coming in strong. Getting back to basics for a minute – an influencer is someone who can essentially influence the opinions or decisions of an audience through social media. Influencers build up their ‘brand’ for what could be years. They create a cohesive look for...

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23 Apr, 2018

Power to the People! Gaining Competitive Advantage through AI-Powered Marketing

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The Arrival of A.I. We have been hearing about it for years, and now it is finally here. More and more businesses and solution providers are claiming AI-enhanced capabilities in their business strategies, and analysts and industry leaders are taking note and hopping on board. Arguably the most important...

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