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26 Apr, 2017

Who is the Marketing Unicorn?

 -marketing unicorn

A Unicorn, a mythical creature of legend, that is as rare as it is majestic, has ignited a craze recently that many a marketer is looking to leverage. Take Starbucks for example, who last week launched their ‘Unicorn Frappuccino’, a brightly colored drink that changes color and taste as...

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20 Apr, 2017

Why Social Media Shouldn’t Be a Component of your Marketing Strategy

 -Why Social Media Shouldn't Be a Component of your Marketing Strategy

You can’t have a conversation with a marketer these days without them mentioning social media at least three times. It’s tough to get away from it, especially at the moment, with 3 major brands making social errors this month. United Airlines The airline company underestimated the power of social media...

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14 Apr, 2017

News round-up: Bankruptcies in Retail, Digital Apps in Healthcare, Digital Marketing spend tops the charts and more

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Here it is folks! The weekly round-up is here. Instead of chocolate for Easter, here’s a little data joke that the digital transformers out there will appreciate from the folks over at Dilbert. RETAIL Rue21, Gymboree and Claire’s Another set of bankruptcies is plaguing the retail news this week....

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06 Apr, 2017

Digital Transformation is now an imperative

 -Strategic Guide Digital Transformation

Digital Transformation is now an imperative. With the consumer being more informed than ever and using digital tools not only to communicate but to seek answers, companies are being forced to adapt. To stay ahead of their competition, companies are battling to be the first to digital transform. Every...

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04 Apr, 2017

Let’s take a look at what happened at Transformational CMO Assembly

 -Transformational CMO Assembly

The Transformational CMO Assembly headed down to Dallas this week. With discussions from industry leaders like Russ Klein, CEO, American Marketing Association, #CMOAssembly attendees debated everything from #personalization #storytelling #branding #partnerships #digitalmarketing #video and more.

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30 Mar, 2017

Startup CEOs here’s why you should invest in marketing expertise early

 -startup marketing expertise

Short answer, because of your customer. Long answer, because the function of marketing is to act as the ‘voice of the customer’ within your business and this should be a driving force from day one. Growth hacking is a fantastic marketing ideology that has launched many a start-up into...

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13 Mar, 2017

Advice for the CMO of tomorrow

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Chief Marketing Officers today carry a heavier burden than ever before. With bigger budgets and expanding job descriptions, the role of the CMO has never been more complex. Hence the emergence of a more scientific marketing model. More and more the CMO is being asked to predict marketing performance....

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08 Mar, 2017

Digital Transformers: Top technology for Consumer-Facing industries

 -Transformers - top technology in consumer-facing industries

While we were working on our “Strategic Guide to Digital Business Transformation” eBook (coming soon!), we noticed that one of the major challenges facing digital disruptors today is choosing amongst the technology that is out there. There are literally hundreds of businesses selling technology to help you through your...

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28 Feb, 2017

Interview with Russ Klein, CEO, American Marketing Association – Transformational CMO Keynote Speaker

 -Interview with Russ Klein, CEO, American Marketing Association

The Millennium Alliance is thrilled to announce the participation of Russ Klein, CEO from the American Marketing Association is joining us at Transformational CMO Assembly as our keynote speaker. In the run-up to the event, we sat down with the “flamethrower” himself and quizzed him a little about his...

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15 Feb, 2017

Millennium Alliance expands its management team with Finance & Operations and Marketing divisions

New York, NY – The Millennium Alliance announced today the expansion of their senior management team with the appointments of Ben Ould as VP, Finance & Operations and Freya Smale as VP, Marketing. Ben Ould, Vice President of Finance & Operations comes with a wealth of international experience having...

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