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19 Sep, 2017

The Millennium Alliance adds two more names to its 2017/2018 Advisory Board

Executive Education Advisory firm The Millennium Alliance adds two more names to its 2017/2018 Advisory Board. NEW YORK, September 19, 2017 – The Millennium Alliance is thrilled to announce the addition of David Bell, Professor of Marketing, Wharton School of Business, University of Pennsylvania and Deborah Diaz, CEO & Owner, Catalyst ADV to the...

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18 Sep, 2017

Are You Using Your Marketing Data To Its Full Potential?

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Data, data, and more data. That is the mindset that marketers must adapt to in order to meet the needs of customers. According to Martech Advisor, if you are not using marketing data in your strategies, you are in the minority. “If you aren’t engaged in data-driven marketing, you’re...

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This Week’s News Buzz Starring Leading Industries Such As Healthcare, Retail And More…

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Happy Friday! As promised, we have the top news buzz that has made headlines for this week’s new round up. Since we are dedicated to giving our readers the most informative and up to date information, we will discuss all the news that has disrupted the leading industries. These...

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It’s Time to Change the Narrative: Retail is Not Dead. Interview with Martine Reardon, Former CMO at Macy’s and Keynote Speaker at Digital Retail & Digital Marketing Assemblies

 -Martine Reardon, Keynote Speaker Digital Marketing & Digital Retail Assemblies

With just a few weeks to go until the Digital Retail & Digital Marketing Assemblies, we sat down with Keynote Speaker Martine Reardon to get her insight into the challenges facing retailers today. Over your 30-year career at Macy’s, how did retail marketing transform? MR: Marketing plays a major role...

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What Are The Latest Artificial Intelligence Predictions?

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Artificial intelligence is here, everyone, and according to experts, it is here to stay. Artificial intelligence is innovative, it’s transformative and it’s developing right in front of our eyes. Let’s reflect on what artificial intelligence is, exactly. “Artificial intelligence is the simulation of human intelligence processes by machines, especially...

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12 Sep, 2017

Are Google Searches Becoming Mostly Mobile?

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According to a recent report found on RetailDive, the answer is yes, Google searches have gone mostly mobile. The study was conducted by a content performance marketing company called BrightEdge. It showed that the number of mobile searches on Google makes up 57% of search traffic. This proves that mobile...

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12 Sep, 2017

“In some ways, I’d say ‘the more it [marketing] has changed, the more it stays the same’.” Interview with Keynote Speaker Eileen Campbell, Founder, Womintuition and Former CMO, IMAX & Former Global CEO, Millward Brown

 -Eileen Campbell, Founder, Womintuition and Former CMO, IMAX & Former Global CEO, Millward Brown

With just a few weeks to go until the Transformational CMO Assembly, we sat down with Keynote Speaker Eileen Campbell, Founder, Womintuition and Former CMO, IMAX & Former Global CEO, Millward Brown to get her insight into the complex marketing environment. Having held several top marketing positions at Millward Brown, IMAX and more, how has marketing evolved during your...

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Top News Stories This Week: IBM, Amazon, Google And More…

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Friday is here again! Before we kick off with our weekend plans, first let’s reflect on some of the top news stories that have swept leading industries this week. Today we will cover industries such as healthcare, security & enterprise, marketing, and retail and financial services and all the...

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07 Sep, 2017

Interested In Marketing News? Here’s What We Recommend

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Let’s face it, marketing is a crucial industry to understand in order to connect your product to your desired audience. “Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crash...

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05 Sep, 2017

“A CMO’s connection & understanding of their customer is so important.” Interview with Miki Racine Berardelli, CEO, KIDBOX & Transformational CMO Keynote Speaker

 -Miki Racine Berardelli, CEO, KIDBOX & Former President, Digital Commerce & Chief Marketing Officer, EVP, Chico’s FAS (2)

With just a few weeks to go until the Transformational CMO Assembly, we sat down with Keynote Speaker Miki Racine Berardelli, CEO, KIDBOX to get her insight into the complex marketing environment. Having held several top positions at major US brands, how has marketing evolved during your career? MRB: In so many ways!...

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