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10 Aug, 2017

The Truth Behind Push Notifications and In-App Messaging

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Using mobile apps have become a force of habit among smartphones users. Push notifications started out as a Blackberry tool to notify users of emails. Smart businesses are integrating the mobile trend into operations by utilizing push notifications and in-app messaging. “In 2016, users downloaded over 90 billion apps...

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07 Aug, 2017

Welcome to Twitter: an Effective Tool Your Business Needs

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Twitter is a powerful tool that influences how organizations are viewed by the public. CMO’s have adjusted their marketing techniques to target audiences through Twitter. “With hundreds of millions of users and over 500 million Tweets being sent each day, Twitter offers a powerful opportunity for people to reach...

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26 Jul, 2017

Let’s Talk About Influencer Marketing, Let’s Talk About You and Me

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Influencer marketing: a concept that is taking over the marketing industry as social media popularity grows. This strategy leverages the popularity of people who have a large following base or trusting relationships online. “As the name suggests, this is nothing more than relying on key players in your industry to...

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Coca-Cola Leads Digital Transformation In Global Beverage Industry

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Coca-Cola has a new chief in town, James Quincey after former CEO Muhtar Kent stepped down. Quincey has made it clear that his mission for the Coca-Cola brand is to adapt and meet the needs of a new threat: digital disruption. Coca-Cola is famed for successfully leveraging the traditional marketing tool...

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The WannaCry Ransomware, a Wake-Up Call for Marketers

 -cybersecurity and marketing

Late last week, the WannaCry ransomware, computer malware, spread across 150 countries with hundreds of thousands of computers being affected. The ransomware took over users’ files demanding $300 (£230) to restore access. Computer giant Microsoft said the attack should serve as a wake-up call for businesses all over the world....

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02 May, 2017

How Fyre Festival got Influencer Marketing Right…(and everything else wrong)

 -Fyre Festival

If you were pondering through the trending hashtags on Friday like I was, you might have come across #FyreFestival. Today, Vanity Fair released an exclusive look at the company’s leaked marketing pitch deck…adding fuel to the “fyre storm”. Photos from the Bahamas-based event spread like wildfire across social media,...

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20 Apr, 2017

Why Social Media Shouldn’t Be a Component of your Marketing Strategy

 -Why Social Media Shouldn't Be a Component of your Marketing Strategy

You can’t have a conversation with a marketer these days without them mentioning social media at least three times. It’s tough to get away from it, especially at the moment, with 3 major brands making social errors this month. United Airlines The airline company underestimated the power of social media...

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22 Feb, 2017

Has digital made traditional marketing channels obsolete?

 -Traditional is not obsolete

Digital, the word that appears to preface every new trend or technological advance these days. As a marketer, it is almost impossible to keep up with every new digital strategy or tactic. A little experiment. At 9.19am, I went to Google News as I often do and typed in...

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