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26 May, 2017

Memorial Day Weekend News Roundup: latest from Healthcare, Retail, Financial Services, Security & Enterprise

 -Memorial Day Weekend News

Happy Memorial Day Weekend everyone. It’s time for the weekly news round-up. This week, we’re going to kick off with healthcare. HEALTHCARE EHRs The University of Chicago Medicine and Google have teamed up to study EHRs. This partnership is working to study whether analyzing EHRs can predict health and...

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Why the Financial Services Industry needs to “Think Digital” to Change Brand Perception

 -branding crisis financial services

Perusing through the financial services news this morning, I came across an interesting article from Dan Schawbel hosted on Quartz. In the article, Dan discussed how the financial services industry is still trying to shake off it’s tarnished reputation that has grown thanks to the 2008 financial crisis, and billion dollar...

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12 May, 2017

News update: Adidas sells Golf brands; ChatBots to save $8 billion in Healthcare & Banking; Apple buys Sleep Tracker; Marketing Hall of Fame Ceremony 2017 and more.

 -News May 12

Here’s the weekly news round-up! Let’s start with a marketing joke from the folks over at Dilbert. RETAIL Macy’s Yesterday, Macy’s, Inc. announced that their first quarter total sales fell 7.4% to $5.3 billion, mostly due to store closures.According to a company press release, Q1 same-store sales on an owned...

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Open Banking Technology: the Consumer’s Digital Piggy Bank

 -Open banking technology

What is Open Banking Technology? “Open banking is the concept that allows banks to share customer data with third-party companies or apps securely and in real time, through the use of open application interface platforms. Making that data accessible to other parties allows them to build a better customer...

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“Crisis creates opportunity” Interview with FSI Transformation Assembly Keynote Lisa Shalett, Former Partner and Head of Brand Marketing & Digital Strategy at Goldman Sachs

 -FSI Transformation Assembly - Lisa Goldman Sachs Interview

Lisa, you recently joined us as our keynote speaker at the Digital FSI & FSI Transformation Assembly. Can you give our readers a rundown of your key takeaways from the Assembly and of course, your Keynote Address? LS: “I have a number of key takeaways from the Assembly. Firstly, that nearly every organization present...

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06 Apr, 2017

Digital Transformation is now an imperative

 -Strategic Guide Digital Transformation

Digital Transformation is now an imperative. With the consumer being more informed than ever and using digital tools not only to communicate but to seek answers, companies are being forced to adapt. To stay ahead of their competition, companies are battling to be the first to digital transform. Every...

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2017 Google Search Trends in the Financial Services

 -Financial services Google search trends

Earlier this week, The Financial Brand released its annual look at the Google Search trends impacting the financial services. Google Trends allows you to delve into a variety of topics from the spread of flu, to the latest blog on virtual reality. It’s a powerful tool for any marketer to...

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“The future is here and we need to embrace it.” – Interview with Steve Facini, CMO, OnDemand CMO

 -Steve Facini Interview

Yesterday we sat down with Steve Facini, CMO, OnDemand CMO who joined us at our Digital FSI Transformation earlier this year. We quizzed Steve about the future of digital in the financial services, and what advice he has for the CMO of tomorrow. Steve, you recently joined us to moderate...

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09 Jun, 2016

Keynote Panel: Digital Transformation

Digital Transformation A dynamic panel of senior level executives will be brought together to deliver the keynote breakfast panel discussion. Moderated by McKinsey & Company’s Partner of Marketing and Sales Practice, David Edelman, this panel will set the tone for Day 2 of the Digital FSI Transformation Assembly! The keynote...

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01 Jun, 2016

Security Without Compromise

SECURITY WITHOUT COMPROMISE NEW YORK, June 1, 2016 – Faced with the ever-evolving complexity and explosion of data, Financial Services attendees will get a chance to gain insights from C-Level executives during the Keynote Breakfast Panel that will kick off Day 2 of the FSI Transformation Assembly, sponsored and...

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