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16 Nov, 2017

Why The Day Before Cyber Monday Is Worth Paying Attention To

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We’ve all heard (and probably shopped) during the famous days in retail. These days include Cyber Monday and Black Friday, as well as other holidays that have been trademarked to be retail-focused. Valentines Day, Mother’s Day, Father’s Day, back to school season, holiday season, Halloween and for sake of...

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23 Oct, 2017

How Are Shoppable Videos Changing Retail?

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Let’s start with a scenario you may be familiar with: You’re walking through the mall and spot a pair of shoes in the window of that store you walk by every time you’re in the space. You think the shoes would compliment your wardrobe perfectly. You question if you need...

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20 Oct, 2017

Bank Of America Merchant Services Reveals How To Improve Site Search In Report

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As e-commerce continues to rise, it is important to stay up to date with the latest insights surrounding the retail industry. Bank Of America Merchant Services reveals trends in their latest report, “Improving eCommerce site search” emphasizing how technology can help “meet expectations and grow sales.” E-commerce has created a vast...

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Three Things Every Retail Marketer Needs to Prepare for the Holidays – Interview with Udayan Bose, Founder & CEO, NetElixir

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Digital Diary is heading to the Digital Retail Transformation Assembly this week. In preparation for the event, we sat down with Udayan Bose, Founder & CEO at NetElixir and asked him about the future of search marketing and how retailers should prepare for the upcoming holiday season. What is the future...

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12 Oct, 2017

Is Rebranding The Only Hope For Shopping Malls?

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E-commerce has been the talk of the retail industry ever since stores like Amazon and eBay appeared on the scene and disrupted shopping as we know it. With the rise of e-commerce, a new customer landscape was created. These customers possessed different priorities, compared to the brick and mortar shopper. They wanted a quick,...

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09 Oct, 2017

Why Retailers Should Integrate their Online and Offline efforts

 -Why Retailers Should Integrate their Online and Offline efforts

With just a few days to go until the Digital Retail Transformation Assembly, we sat down with sponsor and commerce expert Adam Tesan, SVP Sales & Marketing, Empyr to find out more about how retailers can integrate their offline and online efforts, calculate ROI, and get a sneak peek at what...

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25 Sep, 2017

Are Online Marketplaces The Future Of Retail?

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Amazon, eBay, Etsy, Shopify, are all big names that most likely resonate with online shoppers. That’s because most shoppers prefer these outlets while shopping. These well-known names are referred to as online marketplaces. They differ than regular e-commerce sites, and because of their distinctive traits, customers seem to gravitate toward...

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19 Sep, 2017

What Are The Most Disruptive Tech Startups In Retail?

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If it is one thing that is clear, it is that the future of retail involves technology. When you put tech and retail together, it makes for a disruptive duo that has the ability to transform brick and mortar stores as we know them. These tools include, but are not limited...

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It’s Time to Change the Narrative: Retail is Not Dead. Interview with Martine Reardon, Former CMO at Macy’s and Keynote Speaker at Digital Retail & Digital Marketing Assemblies

 -Martine Reardon, Keynote Speaker Digital Marketing & Digital Retail Assemblies

With just a few weeks to go until the Digital Retail & Digital Marketing Assemblies, we sat down with Keynote Speaker Martine Reardon to get her insight into the challenges facing retailers today. Over your 30-year career at Macy’s, how did retail marketing transform? MR: Marketing plays a major role...

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Why Retail Uses Artificial Intelligence to Power Personalized Marketing

 -Acumen AI Retail Post

In retail, competition is fierce. Retail marketers are seeking ways to stand out by delighting and surprising their consumer. Artificial Intelligence and Personalized Marketing Forward-thinking companies are competing and winning based on their ability to offer up relevant marketing content that is tailored to the behaviors, preferences, and context...

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