212-256-9890

28 Nov, 2017

How Does Technology Shape Holiday Shopping Experiences?

 -

The holidays are a crucial time for retailers, as customers gear up to spend more than they usually do, compared to the rest of the year. Since more customers will be shopping more than usual, it means that the competition among retailers becomes intense. Retailers must connect to their customer...

Read more
27 Nov, 2017

The Results From Black Friday 2017 Are In

 -

As we enter back into the work week on the Monday morning after the Thanksgiving holiday, we reflect on many things, like the food we ate, the memories we created and all of the shopping that took place. Black Friday was the main attraction of the weekend, taking place...

Read more
13 Nov, 2017

What Security Threats Emerge From The Holiday Season In Retail?

 -

The holiday season is an important time for retailers, as shoppers gear up to spend money on friends, family and loved ones across the world. It is a time that retailers really make efforts such as creative campaigns and different strategies that will reach an audience and create a...

Read more
06 Nov, 2017

Is Timing Everything When It Comes To Black Friday?

 -

Oh, the holidays. It’s a time for people to come together, be merry, catch up with friends and family, and most of all, (which is probably the most important part for retailers,) shop! “During the winter holidays, retail businesses see increases in sales and revenue. The holidays, like Christmas...

Read more
18 Oct, 2017

The 3 Kinds Of Holiday Shoppers You Should Pay Attention To

 -

The holiday season is right around the corner, so retailers are gearing up to combat unique kinds of shoppers that come around during this year. These shoppers vary in preferences, likes, dislikes, and priorities. As a retailer, it is important to understand what kinds of different shoppers exist during...

Read more

Three Things Every Retail Marketer Needs to Prepare for the Holidays – Interview with Udayan Bose, Founder & CEO, NetElixir

 -

Digital Diary is heading to the Digital Retail Transformation Assembly this week. In preparation for the event, we sat down with Udayan Bose, Founder & CEO at NetElixir and asked him about the future of search marketing and how retailers should prepare for the upcoming holiday season. What is the future...

Read more
12 Oct, 2017

Is Rebranding The Only Hope For Shopping Malls?

 -

E-commerce has been the talk of the retail industry ever since stores like Amazon and eBay appeared on the scene and disrupted shopping as we know it. With the rise of e-commerce, a new customer landscape was created. These customers possessed different priorities, compared to the brick and mortar shopper. They wanted a quick,...

Read more
10 Oct, 2017

The Top 5 Priorities for Marketing Leaders in 2018

 -The Top 5 Priorities for Marketing Leaders in 2017

The Digital Retail & Marketing Assemblies are just one week away. In the run-up to the event, we sent our Millennium Members a quick survey to find out what’s keeping them up at night. Take a look at the top 5 topics retail marketers are focusing on for 2018:...

Read more
09 Oct, 2017

Why Retailers Should Integrate their Online and Offline efforts

 -Why Retailers Should Integrate their Online and Offline efforts

With just a few days to go until the Digital Retail Transformation Assembly, we sat down with sponsor and commerce expert Adam Tesan, SVP Sales & Marketing, Empyr to find out more about how retailers can integrate their offline and online efforts, calculate ROI, and get a sneak peek at what...

Read more
06 Oct, 2017

The Power Behind Marketing Decisions: Data And Analytics

 -The Power Behind Marketing Decisions- Data And Analytics

Marketing has evolved. Thanks to digital transformation and the advent of new technology, marketers are empowered to make smarter decisions. Data and Analytics powers these smarter marketing decisions. By leveraging the right data, marketers are able to target and personalize their chosen tactics to suit the needs and meet...

Read more