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11 Oct, 2017

The Future of Marketing is Predictive

 -The Future of Marketing is Predictive

The marketing landscape is changing once again. Artificial Intelligence has opened the door to the idea of Predictive Marketing. With Transformational CMO Assembly just around the corner, Digital Diary sat down with Eric Duerr, CMO and Predictive Marketing expert at RocketFuel, part of Sizmek. As experts in Predictive Marketing,...

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10 Oct, 2017

The Top 5 Priorities for Marketing Leaders in 2018

 -The Top 5 Priorities for Marketing Leaders in 2017

The Digital Retail & Marketing Assemblies are just one week away. In the run-up to the event, we sent our Millennium Members a quick survey to find out what’s keeping them up at night. Take a look at the top 5 topics retail marketers are focusing on for 2018:...

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18 Sep, 2017

How To Use Technology To Automate Authenticity

 -How To Use Technology To Automate Authenticity

Originally posted on Forbes Communication Council. Marketing has never been more complex. Staying ahead of the latest trends and technology is a full-time commitment. The next challenge to arise is how you balance two competing trends. Authenticity and automation, according to their definitions, do not mix. In fact, they...

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It’s Time to Change the Narrative: Retail is Not Dead. Interview with Martine Reardon, Former CMO at Macy’s and Keynote Speaker at Digital Retail & Digital Marketing Assemblies

 -Martine Reardon, Keynote Speaker Digital Marketing & Digital Retail Assemblies

With just a few weeks to go until the Digital Retail & Digital Marketing Assemblies, we sat down with Keynote Speaker Martine Reardon to get her insight into the challenges facing retailers today. Over your 30-year career at Macy’s, how did retail marketing transform? MR: Marketing plays a major role...

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12 Sep, 2017

“In some ways, I’d say ‘the more it [marketing] has changed, the more it stays the same’.” Interview with Keynote Speaker Eileen Campbell, Founder, Womintuition and Former CMO, IMAX & Former Global CEO, Millward Brown

 -Eileen Campbell, Founder, Womintuition and Former CMO, IMAX & Former Global CEO, Millward Brown

With just a few weeks to go until the Transformational CMO Assembly, we sat down with Keynote Speaker Eileen Campbell, Founder, Womintuition and Former CMO, IMAX & Former Global CEO, Millward Brown to get her insight into the complex marketing environment. Having held several top marketing positions at Millward Brown, IMAX and more, how has marketing evolved during your...

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05 Sep, 2017

“A CMO’s connection & understanding of their customer is so important.” Interview with Miki Racine Berardelli, CEO, KIDBOX & Transformational CMO Keynote Speaker

 -Miki Racine Berardelli, CEO, KIDBOX & Former President, Digital Commerce & Chief Marketing Officer, EVP, Chico’s FAS (2)

With just a few weeks to go until the Transformational CMO Assembly, we sat down with Keynote Speaker Miki Racine Berardelli, CEO, KIDBOX to get her insight into the complex marketing environment. Having held several top positions at major US brands, how has marketing evolved during your career? MRB: In so many ways!...

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15 Aug, 2017

How Important Is Visual Content In Marketing Campaigns?

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Visual content is very important while conducting a marketing strategy. What better way to translate a message to your audience than letting photos or videos to do the talking? It is no surprise that the world prefers visual content, just look at the social media platforms that are so...

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How Bitly Can Optimize Your Marketing Strategy

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In 2008, Bitly was known for its revolutionary link shortening application that generating short, trackable URL links for marketers and other businesses. Now, millions of customers and roughly 32 billion links later, Bitly is the world’s leading Link Management Platform and just received a $63 million majority investment from...

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13 Jun, 2017

Is Bot-to-Bot Marketing the Next Game Changer?

 -Is Bot-to-Bot Marketing the Next Game Changer?

Over the past year, we’ve witnessed a significant shift in the channels that consumers are favoring. In recent years there has been a drastic increase in the uptake of messaging apps. In fact, the usage of these apps and chatbots is actually outpacing that of social media networks. It...

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22 May, 2017

How Snapchat Orchestrated The Return of the QR Code

 -How Snapchat orchestrated the return of the QR Code

AdAge published the death of QR codes at the hands of “easier-to-use apps” back in 2013. But thanks to messaging apps like Snapchat and Facebook Messenger, they are getting a new lease of life. “Snapcodes” “Snapcodes” were created by Snapchat in 2015, to enable users to create their own image...

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