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15 Aug, 2017

How Important Is Visual Content In Marketing Campaigns?

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Visual content is very important while conducting a marketing strategy. What better way to translate a message to your audience than letting photos or videos to do the talking? It is no surprise that the world prefers visual content, just look at the social media platforms that are so...

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How Bitly Can Optimize Your Marketing Strategy

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In 2008, Bitly was known for its revolutionary link shortening application that generating short, trackable URL links for marketers and other businesses. Now, millions of customers and roughly 32 billion links later, Bitly is the world’s leading Link Management Platform and just received a $63 million majority investment from...

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13 Jun, 2017

Is Bot-to-Bot Marketing the Next Game Changer?

 -Is Bot-to-Bot Marketing the Next Game Changer?

Over the past year, we’ve witnessed a significant shift in the channels that consumers are favoring. In recent years there has been a drastic increase in the uptake of messaging apps. In fact, the usage of these apps and chatbots is actually outpacing that of social media networks. It...

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22 May, 2017

How Snapchat Orchestrated The Return of the QR Code

 -How Snapchat orchestrated the return of the QR Code

AdAge published the death of QR codes at the hands of “easier-to-use apps” back in 2013. But thanks to messaging apps like Snapchat and Facebook Messenger, they are getting a new lease of life. “Snapcodes” “Snapcodes” were created by Snapchat in 2015, to enable users to create their own image...

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The WannaCry Ransomware, a Wake-Up Call for Marketers

 -cybersecurity and marketing

Late last week, the WannaCry ransomware, computer malware, spread across 150 countries with hundreds of thousands of computers being affected. The ransomware took over users’ files demanding $300 (£230) to restore access. Computer giant Microsoft said the attack should serve as a wake-up call for businesses all over the world....

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26 Apr, 2017

Who is the Marketing Unicorn?

 -marketing unicorn

A Unicorn, a mythical creature of legend, that is as rare as it is majestic, has ignited a craze recently that many a marketer is looking to leverage. Take Starbucks for example, who last week launched their ‘Unicorn Frappuccino’, a brightly colored drink that changes color and taste as...

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20 Apr, 2017

Why Social Media Shouldn’t Be a Component of your Marketing Strategy

 -Why Social Media Shouldn't Be a Component of your Marketing Strategy

You can’t have a conversation with a marketer these days without them mentioning social media at least three times. It’s tough to get away from it, especially at the moment, with 3 major brands making social errors this month. United Airlines The airline company underestimated the power of social media...

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23 Mar, 2017

Interview with the Masterminds from Variety and Sports Illustrated behind the Sports & Entertainment Summit 2016

 -Dea and Damian - strategic partnerships blog

The Sports & Entertainment Summit 2016 was one of the stand-out events of the year and a great example of the power of partnership in business. In an exclusive interview with Dea Lawrence, CMO, Variety and Damian Slattery, VP, Client Solutions, Time.Inc., the masterminds behind the event tell us...

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06 Mar, 2017

Why should you invest in turning your employees into advocates?

 -Employee advocacy

Last week Millennium Alliance celebrated its 3rd birthday with fancy dress days, taco Tuesday, the first ever episode of Millennium Live, interview with Russ Klein from American Marketing Association and a mini-Olympics day at Chelsea Piers. Here are some of the highlights from the week.

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23 Feb, 2017

Interview with Adam Sharp, Former Head of News, Government, and Elections, Twitter – Keynote Speaker at this month’s Digital Marketing Transformation Assembly

 -Adam Sharp, Twitter interview

Yesterday we sat down with Adam Sharp, Former Head of News, Government, and Elections at Twitter and now Founder of Sharp Things LLC.  This month, you joined us at Digital Marketing Transformation Assembly as our keynote speaker. What were your key takeaways from the event? AS: The biggest takeaway for...

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