31 Jul, 2018

Rethinking Business, Branding & Life with Jim Stengel, Digital Retail & Digital Marketing Transformation Assembly Keynote


We were thrilled to sit down with Jim Stengel, President/CEO of The Jim Stengel Company and Keynote Speaker at the upcoming Digital Retail & Digital Marketing Assemblies. You are widely known for leading innovation and being committed to building leading-edge marketing capabilities for all types of businesses. How did stepping...

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23 Jul, 2018

What Do Successful Marketing Leaders Do In Their Downtime? Here Are 5 Things


Successful marketing leaders do not sit idly by to reach the top of their industry. These leaders are constantly learning to identify issues, assess situations and above all, keep group emotions in check. However, there are a couple of things that consistently top the list when it comes to...

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28 Feb, 2018

Why the Relationship Between Culture and Brand is so Important – Interview with Branding Expert Denise Lee Yohn

 -Denise Lee Yohn, President, Denise Lee Yohn, Inc.,Advisory Board Member, The Millennium Alliance

As always, here at Digital Diary we search for the latest sources of information regarding business transformation, and how companies can power their growth in 2018 and beyond. Millennium Alliance Advisory Board member Denise Lee Yohn is helping us do just that by giving us a sneak peek into...

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02 Nov, 2017

Our Survey Reveals The Top Priorities Of Marketing Leaders in 2018


Our Transformational CMO Assembly is next week, and we can’t wait to meet all of our members in Denver, Colorado. Before we hop on the plane, we sent our Millennium Members a survey to get a firsthand look at the priorities that they have surrounding the marketing industry. These...

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26 Oct, 2017

How Does Digital Marketing Affect Consumer Engagement?


As technology expands, many fear that there will be a new divide between real life and digital components. Technology has caused Industries to shift, expand, transition, which has impacted business professionals and their roles. “The digital age has altered how businesses market their products. It has completely altered the playing...

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11 Oct, 2017

The Future of Marketing is Predictive

 -The Future of Marketing is Predictive

The marketing landscape is changing once again. Artificial Intelligence has opened the door to the idea of Predictive Marketing. With Transformational CMO Assembly just around the corner, Digital Diary sat down with Eric Duerr, CMO and Predictive Marketing expert at RocketFuel, part of Sizmek. As experts in Predictive Marketing,...

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10 Oct, 2017

The Top 5 Priorities for Marketing Leaders in 2018

 -The Top 5 Priorities for Marketing Leaders in 2017

The Digital Retail & Marketing Assemblies are just one week away. In the run-up to the event, we sent our Millennium Members a quick survey to find out what’s keeping them up at night. Take a look at the top 5 topics retail marketers are focusing on for 2018:...

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18 Sep, 2017

How To Use Technology To Automate Authenticity

 -How To Use Technology To Automate Authenticity

Originally posted on Forbes Communication Council. Marketing has never been more complex. Staying ahead of the latest trends and technology is a full-time commitment. The next challenge to arise is how you balance two competing trends. Authenticity and automation, according to their definitions, do not mix. In fact, they...

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It’s Time to Change the Narrative: Retail is Not Dead. Interview with Martine Reardon, Former CMO at Macy’s and Keynote Speaker at Digital Retail & Digital Marketing Assemblies

 -Martine Reardon, Keynote Speaker Digital Marketing & Digital Retail Assemblies

With just a few weeks to go until the Digital Retail & Digital Marketing Assemblies, we sat down with Keynote Speaker Martine Reardon to get her insight into the challenges facing retailers today. Over your 30-year career at Macy’s, how did retail marketing transform? MR: Marketing plays a major role...

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12 Sep, 2017

“In some ways, I’d say ‘the more it [marketing] has changed, the more it stays the same’.” Interview with Keynote Speaker Eileen Campbell, Founder, Womintuition and Former CMO, IMAX & Former Global CEO, Millward Brown

 -Eileen Campbell, Founder, Womintuition and Former CMO, IMAX & Former Global CEO, Millward Brown

With just a few weeks to go until the Transformational CMO Assembly, we sat down with Keynote Speaker Eileen Campbell, Founder, Womintuition and Former CMO, IMAX & Former Global CEO, Millward Brown to get her insight into the complex marketing environment. Having held several top marketing positions at Millward Brown, IMAX and more, how has marketing evolved during your...

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