13 Aug, 2018

Do You Know The News Rules of Influencer Marketing?


Winning friends and influencing millions seems like a daunting task. However, influencer marketing is growing. So, the looming question remains, how can marketers work with influencers while avoiding the mistakes, failures, and controversies that have plagued other brands? Influencer marketing is a chance to engage with consumers who skip,...

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02 Jul, 2018

It’s True: Loyalty Can Survive in a Gen Z World


It is more common for marketers to think of loyalty as a technology platform or a marketing campaign. They think it is a demand or a lever to produce higher revenue, but now, it is so much more than that. In one of its most successful definition, loyalty is...

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Our Weekly Roundup including Facebook, Lulu’s, Taco Bell, GDPR, and More…


Hello Friday! We have officially made it through another arduous work week! Wherever you are, you are most likely daydreaming about what the weekend will look like, so why not take a quick break to catch up on this week’s biggest stories to kick off the weekend festivities? Whether...

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23 Feb, 2017

Interview with Adam Sharp, Former Head of News, Government, and Elections, Twitter – Keynote Speaker at this month’s Digital Marketing Transformation Assembly

 -Adam Sharp, Twitter interview

Yesterday we sat down with Adam Sharp, Former Head of News, Government, and Elections at Twitter and now Founder of Sharp Things LLC.  This month, you joined us at Digital Marketing Transformation Assembly as our keynote speaker. What were your key takeaways from the event? AS: The biggest takeaway for...

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17 Feb, 2017

The emergence and domination of Growth Hacking

 -Growth hacking

Growth hacking emerged in 2010 and over the past couple of years, has dominated marketing forums and strategies. Originally coined by Sean Ellis he defined a growth hacker as, “a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.“ With the...

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13 Feb, 2017

Valentine’s Day’s love story with marketing

 -Valentine's day blog - digital marketing

Integrating holidays into your marketing provides an opportunity for businesses of all sizes in all industries, to creatively attract their target and hopefully generate some sales. Valentine’s day is just around the corner! 2016 saw a record Valentine’s spend of close to US$20 billion, however, the National Retail Federation...

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01 Feb, 2017

America’s Game – the ‘Super Bowl Ad’

 -Super Bowl Ad Game goes digital

The Super Bowl is the pinnacle of every sports fan’s February. Not only do the two best American Football teams face-off, but the Super Bowl now features some of the biggest names in music during the halftime show, including Katy Perry, Coldplay, Beyoncé and the iconic Rolling Stones. But...

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