212-256-9890

25 Jun, 2018

Constant Craving: Marketing to Someone Who is Constantly Online

 -

As smartphones and other mobile devices have become more widespread, American adults now report that they go online “almost constantly,” with an overall 77% of Americans going online on a daily basis. This may not come as a shock to many, as individuals are relying more and more on...

Read more

Re-Tweet This: Social Media Week in NYC a Massive Success

 -

Last week, I had the opportunity to attend and represent The Millennium Alliance at Social Media Week held at the Sheraton at Times Square in New York City. In its 10th year, Social Media Week New York (#SMWNYC) brought together big businesses, leaders, and professionals looking to explore new ideas,...

Read more
01 Dec, 2017

Knowing Instagram Demographics Can Help You Reach An Audience

 -

Instagram is a social media platform that connects users worldwide, to share content like videos and photos, and to communicate. “Since Instagram launched in 2010, it has become the go-to platform for visual storytellers around the globe.” Tech Crunch reports.  Businesses turn to this tool to target customers by...

Read more
29 Nov, 2017

Coca-Cola’s Latest Campaign Makes Us Wonder About Marketing Contests

 -

In the news today, I read an article that I found on MarketingDive, revealing Coca-Cola’s latest marketing campaign. This campaign involves a truck, Christmas lights and a lot of Coca-Cola. According to a recent report, Coca-Cola announced that its latest Holiday giveaway contest will allow customers in the U.K....

Read more

Why Should You Care About Affiliate Marketing?

 -

Marketing techniques come in all shapes and sizes, designed to target and approach a variety of different business priorities. Affiliate marketing is one technique that Forbes has recently described as “not dead.” Affiliate marketing is a massive part of online marketing and holds a great impact on businesses who have...

Read more
11 Oct, 2017

Digital Transformation Calls For A New Kind Of Communications Leader

 -Digital Transformation Calls For A New Kind Of Communications Leader

Article originally appeared on Forbes Communication Council. Digital transformation has changed how we communicate with our customers, colleagues, and friends. The digital age demands a new kind of communications leader. In my career, I have been truly fortunate to meet some of the world’s best leaders. Although unique in...

Read more
10 Oct, 2017

The Top 5 Priorities for Marketing Leaders in 2018

 -The Top 5 Priorities for Marketing Leaders in 2017

The Digital Retail & Marketing Assemblies are just one week away. In the run-up to the event, we sent our Millennium Members a quick survey to find out what’s keeping them up at night. Take a look at the top 5 topics retail marketers are focusing on for 2018:...

Read more
06 Oct, 2017

The Power Behind Marketing Decisions: Data And Analytics

 -The Power Behind Marketing Decisions- Data And Analytics

Marketing has evolved. Thanks to digital transformation and the advent of new technology, marketers are empowered to make smarter decisions. Data and Analytics powers these smarter marketing decisions. By leveraging the right data, marketers are able to target and personalize their chosen tactics to suit the needs and meet...

Read more

5 Steps to Profitable Personalization

 -5 Steps to Profitable Personalization

Personalization is an imperative to maximize the impact of any marketing tactic. Digital Retail Transformation Assembly sponsor Acumen AI has created an infographic to detail the 5 steps needed to profit from AI-driven Personalization. ABOUT DIGITAL RETAIL TRANSFORMATION ASSEMBLY Acumen AI is joining us at North America’s most prominent...

Read more

Brand Safety: A Digital Component CMO’s Must Pay Attention To

 -

The reputation of any brand is important, especially when that brand represents a particular message that targets a unique audience. According to a recent study, CMO’s are focused on making sure that their brands are safe when it comes to ad placement. For instance, if your brand represents something positive,...

Read more