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31 Jul, 2018

Rethinking Business, Branding & Life with Jim Stengel, Digital Retail & Digital Marketing Transformation Assembly Keynote

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We were thrilled to sit down with Jim Stengel, President/CEO of The Jim Stengel Company and Keynote Speaker at the upcoming Digital Retail & Digital Marketing Assemblies. You are widely known for leading innovation and being committed to building leading-edge marketing capabilities for all types of businesses. How did stepping...

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30 Jul, 2018

It’s Out Of This World! Samsung and NASA Partner On Immersive Moon Experience

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With the 50th anniversary of the Apollo Program coming up just next year, the public surge of interest in space exploration has increased, especially as a trip to Mars becomes more realistic and possible. Due to this interest, NASA is working with Samsung to give the public a taste of what...

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25 Jun, 2018

Constant Craving: Marketing to Someone Who is Constantly Online

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As smartphones and other mobile devices have become more widespread, American adults now report that they go online “almost constantly,” with an overall 77% of Americans going online on a daily basis. This may not come as a shock to many, as individuals are relying more and more on...

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Re-Tweet This: Social Media Week in NYC a Massive Success

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Last week, I had the opportunity to attend and represent The Millennium Alliance at Social Media Week held at the Sheraton at Times Square in New York City. In its 10th year, Social Media Week New York (#SMWNYC) brought together big businesses, leaders, and professionals looking to explore new ideas,...

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01 Dec, 2017

Knowing Instagram Demographics Can Help You Reach An Audience

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Instagram is a social media platform that connects users worldwide, to share content like videos and photos, and to communicate. “Since Instagram launched in 2010, it has become the go-to platform for visual storytellers around the globe.” Tech Crunch reports.  Businesses turn to this tool to target customers by...

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29 Nov, 2017

Coca-Cola’s Latest Campaign Makes Us Wonder About Marketing Contests

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In the news today, I read an article that I found on MarketingDive, revealing Coca-Cola’s latest marketing campaign. This campaign involves a truck, Christmas lights and a lot of Coca-Cola. According to a recent report, Coca-Cola announced that its latest Holiday giveaway contest will allow customers in the U.K....

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Why Should You Care About Affiliate Marketing?

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Marketing techniques come in all shapes and sizes, designed to target and approach a variety of different business priorities. Affiliate marketing is one technique that Forbes has recently described as “not dead.” Affiliate marketing is a massive part of online marketing and holds a great impact on businesses who have...

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11 Oct, 2017

Digital Transformation Calls For A New Kind Of Communications Leader

 -Digital Transformation Calls For A New Kind Of Communications Leader

Article originally appeared on Forbes Communication Council. Digital transformation has changed how we communicate with our customers, colleagues, and friends. The digital age demands a new kind of communications leader. In my career, I have been truly fortunate to meet some of the world’s best leaders. Although unique in...

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10 Oct, 2017

The Top 5 Priorities for Marketing Leaders in 2018

 -The Top 5 Priorities for Marketing Leaders in 2017

The Digital Retail & Marketing Assemblies are just one week away. In the run-up to the event, we sent our Millennium Members a quick survey to find out what’s keeping them up at night. Take a look at the top 5 topics retail marketers are focusing on for 2018:...

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06 Oct, 2017

The Power Behind Marketing Decisions: Data And Analytics

 -The Power Behind Marketing Decisions- Data And Analytics

Marketing has evolved. Thanks to digital transformation and the advent of new technology, marketers are empowered to make smarter decisions. Data and Analytics powers these smarter marketing decisions. By leveraging the right data, marketers are able to target and personalize their chosen tactics to suit the needs and meet...

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