13 Jun, 2017

Is Bot-to-Bot Marketing the Next Game Changer?

 -Is Bot-to-Bot Marketing the Next Game Changer?

Over the past year, we’ve witnessed a significant shift in the channels that consumers are favoring. In recent years there has been a drastic increase in the uptake of messaging apps. In fact, the usage of these apps and chatbots is actually outpacing that of social media networks. It...

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22 May, 2017

How Snapchat Orchestrated The Return of the QR Code

 -How Snapchat orchestrated the return of the QR Code

AdAge published the death of QR codes at the hands of “easier-to-use apps” back in 2013. But thanks to messaging apps like Snapchat and Facebook Messenger, they are getting a new lease of life. “Snapcodes” “Snapcodes” were created by Snapchat in 2015, to enable users to create their own image...

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The WannaCry Ransomware, a Wake-Up Call for Marketers

 -cybersecurity and marketing

Late last week, the WannaCry ransomware, computer malware, spread across 150 countries with hundreds of thousands of computers being affected. The ransomware took over users’ files demanding $300 (£230) to restore access. Computer giant Microsoft said the attack should serve as a wake-up call for businesses all over the world....

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23 Feb, 2017

Interview with Adam Sharp, Former Head of News, Government, and Elections, Twitter – Keynote Speaker at this month’s Digital Marketing Transformation Assembly

 -Adam Sharp, Twitter interview

Yesterday we sat down with Adam Sharp, Former Head of News, Government, and Elections at Twitter and now Founder of Sharp Things LLC.  This month, you joined us at Digital Marketing Transformation Assembly as our keynote speaker. What were your key takeaways from the event? AS: The biggest takeaway for...

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17 Feb, 2017

The emergence and domination of Growth Hacking

 -Growth hacking

Growth hacking emerged in 2010 and over the past couple of years, has dominated marketing forums and strategies. Originally coined by Sean Ellis he defined a growth hacker as, “a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.“ With the...

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13 Feb, 2017

Valentine’s Day’s love story with marketing

 -Valentine's day blog - digital marketing

Integrating holidays into your marketing provides an opportunity for businesses of all sizes in all industries, to creatively attract their target and hopefully generate some sales. Valentine’s day is just around the corner! 2016 saw a record Valentine’s spend of close to US$20 billion, however, the National Retail Federation...

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