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15 Aug, 2017

How Important Is Visual Content In Marketing Campaigns?

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Visual content is very important while conducting a marketing strategy. What better way to translate a message to your audience than letting photos or videos to do the talking? It is no surprise that the world prefers visual content, just look at the social media platforms that are so...

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10 Aug, 2017

The Truth Behind Push Notifications and In-App Messaging

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Using mobile apps have become a force of habit among smartphones users. Push notifications started out as a Blackberry tool to notify users of emails. Smart businesses are integrating the mobile trend into operations by utilizing push notifications and in-app messaging. “In 2016, users downloaded over 90 billion apps...

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31 Jul, 2017

Email is “a Force to Be Reckoned With” in Marketing

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Email is the one tool of communication that remains a constant in the business world, connecting us digitally every day, with 2.7 billion users. This trend is not going anywhere. In fact, according to a recent survey, business leaders will use this tool until and after the year 2020....

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26 Jul, 2017

Let’s Talk About Influencer Marketing, Let’s Talk About You and Me

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Influencer marketing: a concept that is taking over the marketing industry as social media popularity grows. This strategy leverages the popularity of people who have a large following base or trusting relationships online. “As the name suggests, this is nothing more than relying on key players in your industry to...

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21 Jul, 2017

Sales and Marketing is a Company; Does Digital Make it a Crowd?

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As the saying goes, “twos a company, threes a crowd”. So, how does digital transformation impact the Sales and Marketing relationship? When multiple departments in an organization work together to collaborate new ideas, magic can happen. “When sales and marketing work together, ‘companies see substantial improvement on important performance...

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18 Jul, 2017

Agile Marketing Meets a Fast-Paced World

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To be agile means to be quick, acute and aware. In this fast-paced world, marketing professionals are forced to become agile by adapting to new trends and adjusting strategies to meet the digitally dependent consumer.  Let’s take a look at what agile marketing means and how it’s effective for...

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Geo-Location is Sweeping the Marketing Industry

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Marketing is constantly evolving with digital trends in order to stay connected to effectively communicate with targeted audiences and to create adequate business strategies. Geolocation is the latest impressive trend in marketing that CMO’s are learning to integrate into their marketing approaches. “Broadly speaking, geolocation marketing refers to data...

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13 Jun, 2017

Is Bot-to-Bot Marketing the Next Game Changer?

 -Is Bot-to-Bot Marketing the Next Game Changer?

Over the past year, we’ve witnessed a significant shift in the channels that consumers are favoring. In recent years there has been a drastic increase in the uptake of messaging apps. In fact, the usage of these apps and chatbots is actually outpacing that of social media networks. It...

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22 May, 2017

How Snapchat Orchestrated The Return of the QR Code

 -How Snapchat orchestrated the return of the QR Code

AdAge published the death of QR codes at the hands of “easier-to-use apps” back in 2013. But thanks to messaging apps like Snapchat and Facebook Messenger, they are getting a new lease of life. “Snapcodes” “Snapcodes” were created by Snapchat in 2015, to enable users to create their own image...

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The WannaCry Ransomware, a Wake-Up Call for Marketers

 -cybersecurity and marketing

Late last week, the WannaCry ransomware, computer malware, spread across 150 countries with hundreds of thousands of computers being affected. The ransomware took over users’ files demanding $300 (£230) to restore access. Computer giant Microsoft said the attack should serve as a wake-up call for businesses all over the world....

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