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05 Apr, 2017

Time for healthcare to delight the customer. Highlights from Digital Healthcare Transformation Assembly

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The inaugural edition of Digital Healthcare Transformation Assembly 2017 was a huge success! Here is a rundown of what happened over the past 2 days. #CDHOAssembly #digitalhealth Thanks to all those who attended, especially those who shared.

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21 Mar, 2017

Changing the very Fabric of Humanity with John Nosta, Digital Health Philosopher, Keynote Speaker at Digital Healthcare Transformation Assembly

 -John Nosta Interview

Yesterday, we had a quick chat with John Nosta, Digital Health Evangelist & President, NOSTALAB and keynote speaker at the upcoming Digital Healthcare Transformation Assembly this April. Among the topics under discussion was innovation, communication, banana splits, the emergence of the technology quotient, and changing the very fabric of humanity. Thanks...

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16 Mar, 2017

Does sharing your exercise goals on social media help or hinder?

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One of the most common tips for those working to lose weight is to share your plan with family and friends. Many choose social media platforms to do just that. The idea is that when you share a goal, you become accountable to, and will be encouraged by, your...

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02 Mar, 2017

Digital Transformers: Top technology in Digital Healthcare

 -Transformers in healthcare

When working on your digital transformation, it’s often necessary to purchase new technology or work with you current provider to adjust your system. There is so much software out there and of course, to do your due diligence takes time. So, we thought we would simplify things a little...

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24 Feb, 2017

How to sell your digital transformation vision? 4 steps to get buy-in from your peers

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Let’s set the scene. You’ve been promoted to the board to lead the digital transformation, but first, you need to get the other members to buy-in to your vision. Easier said than done! Any major shift in business practice requires clear and open communication. It will be crucial to...

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22 Feb, 2017

Has digital made traditional marketing channels obsolete?

 -Traditional is not obsolete

Digital, the word that appears to preface every new trend or technological advance these days. As a marketer, it is almost impossible to keep up with every new digital strategy or tactic. A little experiment. At 9.19am, I went to Google News as I often do and typed in...

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10 Feb, 2017

Introducing the new HHS of the US – Tom Price

 -Tom Price - NBC

The shift to a new presidential administration raised a lot of questions, one being what a Trump presidency would mean for health policy. With the news today, the future is looking a little clearer. In the early hours of this morning, Tom Price was confirmed as the new Health...

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09 Feb, 2017

10 tips for Google AdWords in a Multi-Device Healthcare World

 -Paid Search tips for healthcare

HIPAA (Health Insurance Portability and Accountability Act) regulations restrict the language healthcare marketers can use in their campaigns, in particular in Paid Search orGoogle AdWords. However, in today’s mobile-first world, you must adopt new ad formats, bidding and targeting strategies, attribution and optimization technologies to drive clicks, calls, and...

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08 Feb, 2017

Wearables to be worth US$30 million in the next 5 years

 -Wearable technology

The global wearables market is predicted to reach the value of over US$30 billion in the next five years. Interestingly, the kid and pet wearables market is equally set to rise in value, to over US$1 billion. According to a recent report by Research and Markets, the adoption of wearable health...

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08 Feb, 2017

The healthcare debate continues in the US

 -Bernie v Ted - healthcare reform

US Politicians were once again at battle last night, this time over health care reform. While Senator Warren worked to block Trump’s Attorney General pick, Bernie Sanders took to the CNN debate stage opposite Senator Ted Cruz. Echoing the presidential debates, this debate was very timely with the repeal...

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