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How Can Financial Services Connect To Their Customers?

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If it is one thing that is for sure, it is that technology is everywhere, and growing at a rapid speed. Tech has changed the environment of many industries, and the financial services industry is no exception. Banks are adapting to new technology that is constantly developing in order...

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26 Oct, 2017

How Does Digital Marketing Affect Consumer Engagement?

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As technology expands, many fear that there will be a new divide between real life and digital components. Technology has caused Industries to shift, expand, transition, which has impacted business professionals and their roles. “The digital age has altered how businesses market their products. It has completely altered the playing...

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The WannaCry Ransomware, a Wake-Up Call for Marketers

 -cybersecurity and marketing

Late last week, the WannaCry ransomware, computer malware, spread across 150 countries with hundreds of thousands of computers being affected. The ransomware took over users’ files demanding $300 (£230) to restore access. Computer giant Microsoft said the attack should serve as a wake-up call for businesses all over the world....

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