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21 Aug, 2018

Machine Learning Creates Real Value According To Michael Roberts, Chief Marketing & Digital Strategy Officer at Bank of America Merchant Services

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Our Digital Retail and Marketing Transformation Assembly is one week away! In preparation for the event, we sat down with Michael Roberts Chief Marketing and Digital Strategy Officer at Bank of America Merchant Services. Thanks, Michael, for sharing your insight on the retail industry, and revealing how machine learning...

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16 Aug, 2018

Embracing The Shift to Experiential Marketing in the Digital World

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“”Staying relevant and in front of the consumer is so obvious to a brand strategy that is it easily done, right? Well, if you play your cards right, it can be. However, in today’s digital and connected world, sometimes it takes more than a simple strategy to keep a brand’s...

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26 Jun, 2018

Bank of America Merchant Services Explains How to Use Machine Learning to Create a Better eCommerce Site Search Experience in Latest Insight

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For retailers today, the rise of eCommerce provides an unprecedented opportunity to analyze consumer behavior and enhance the customer experience like never before. For most of these retailers, on-site search is a key aspect of that experience. The most successful companies are reaping the rewards of investing in machine...

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Blueday Explores The Importance Of Store Labor Productivity

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With our Omnichannel Day New York rapidly approaching, we sat down with Graeme Grant, CEO of Blueday, to get his insights into the topic of store labor productivity and how forward-looking retailers are maximizing the sales productivity of store teams. Thanks, Graeme! Since the retail industry is constantly in...

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Our Survey Reveals The Priorities Of Business Leaders From Retail & Marketing

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With our Digital Retail and Digital Marketing Transformation Assembly rapidly approaching, we sought to find out how our attendees feel when it comes to topics in their industries. It important to understand what the priorities of our attendees are, in order to gain first-hand insight into what trends are shaping...

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16 Jan, 2018

We Explore L’Oreal’s Digital Transformation

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This week, I wrote an article about how the beauty industry is exploding, and how certain industry players are contributing to the success of the sector. While writing this article, it made me wonder how digital transformation has an impact on the explosion of this industry. Of course, the...

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14 Aug, 2017

What Drives Brand Loyalty Between Customers and Stores?

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I’ll give you a hint: brand loyalty involves digital transformation. In a recent study done by Salmon, participants reported that innovative tools create the most brand loyalty among brands and customers. In order to achieve brand loyalty, retailers must adapt strategies to become “Omni-channeled” in order to meet their...

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Artificial Intelligence ignites Insurance Digital Transformation

 -Artificial Intelligence Ignites Insurance Digital Transformation

Artificial Intelligence and Digital Transformation go hand-in-hand these days. The number of instances of companies adopting this technology to either fuel or ignite their transformation is numerous, and spans industries. Most recently, insurance has been adopting AI-technology to improve the claims process for its consumers. Artificial Intelligence or AI...

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08 May, 2017

Should Startups be concerned with Digital Transformation?

 -Should Startups be concerned with Digital Transformation?

Digital transformation is arguably the single most talked about business trend of the moment. You can’t talk to a senior-level executive these days without it coming up! “90% of CEOs believe the digital economy will impact their industry, but less than 15% are executing a digital strategy.” – MIT Sloan and...

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